Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Grow Your Business AND Flowers with “Seed Paper”

You want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design ...

Niche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold

Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those ...

Understanding the Basics of 3D Printing

In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. https://www.youtube.com/watch?v=qTHqPB0s8BY As 3D printing progresses we might see a shift out of plastics into things ...

Don’t Ask Email to Do Direct Mail’s Job

Are you trying to acquire new customers by sending emails to a rented list? That’s like hammering nails with a screwdriver. You’re misusing the tool, and things could get ugly. Those rentable email lists ...

Folded Self-Mailers: 3 New Rules for Your Folds and Tabs

Heritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting the requirements on folded ...

Take Advantage of Trends in Interactive Print

As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these consumers. Personalized URLs (PURLs) ...

2013 Barcoding Changes You Need on Your Radar

Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM) barcode. There are ...

Open Sesame

One challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct mailers, the ...

Two Direct Mail Copywriting Strategies

Is your direct mail piece not getting the response you hoped for? Take a moment to review the copy and offer. Direct mail should sell a single offer that leads the recipient to respond. ...

Three Rules of Direct Marketing – Plus a Fourth

Marketing as having two foundation stones. The first is brand marketing: developing strategies and messages that build value for our product or service by influencing the way people think and feel about them. The ...

Testing – the Most Effective Tool for Database Marketing

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but ...

BMW really knows how to use Print!

https://www.youtube.com/watch?feature=player_embedded&v=aYuk64NMYLM

Want to get your next direct mailer opened?

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads ...

We have New Friends!

We've got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage ...

The Benefits Of Google + For Your Business

Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits ...

Intelligent Mail Barcodes – Great Benefits for Marketers

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS. The IMB, which is replacing the POSTNET barcode, is already a great benefit ...

Content Marketing 101: How to Build Your Business with Content

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; ...

Benefit from Integrating your Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It ...

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