Digital Printing & Direct Mail Blog
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10 Ways to Boost Creativity to Help You Solve Any Problem
Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there in the adjacent cubicle, well, he’s gotten up to use the restroom THREE TIMES already since lunch. Sound familiar? If you…
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4 Ways to Integrate Direct Mail with the Web
Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…
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7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy
Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would I incorporate print into my Inbound Marketing when everything is digital now?” Well, because that’s the problem…
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New Year, New Game Plan | Embrace the Power of Print in 2014
A new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales, and taking your business to the next level. And let the POWER of PRINT take you there!…
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10 Holiday Gift Ideas for Your Clients
The holidays are upon us! Even though we should show our clients appreciation all year long, showing a little extra love during the holidays is a fantastic gesture. But what if your office-elves are busy with other end-of-year projects, leaving them little time to prepare something for your awesome clients? Don’t worry… you don’t need…
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The Inside Scoop on Eco-Friendly Printing
When I was in elementary school, my art class was given an assignment to sculpt and paint a superhero made out of clay. After much deliberation, I decided that my pottery-hero would be a giant garbage bag whose mission it was to consume (and of course, RECYCLE whenever able) all of the world’s evil waste!…
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8 Effective Print-Marketing Tools for NONPROFITS
What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to easily and instantaneously share your organization’s message. But what about the people who don’t participate in social media? Those who spend…
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Printing: Version 5.0
You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you thought about upgrading your print marketing? For years, the reigning thought in the print industry was that ink on paper was…
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5 Reasons to Fall in Love with Print Marketing
Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world filled with iPhones, tablets, and advanced technology, your customers are easily distracted. Businesses have been shifting marketing efforts to the web,…
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Here is another reason to love direct mail!
On July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from state sales tax. This is great news for anyone that depends on direct mail to drive sales! Direct mail has always…
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Flipbooks: The Look & Feel of Print—Online
Developing a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in digital form—and your potential and current customers can still flip through the pages, just like a real magazine. Cool! Click below to preview a…
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How PURLs Improve Your Response Rates
Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…
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Think BIG. Think BROAD. Get results.
Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a postcard, there was…
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“Pushing the Envelope” — Marketing with a Digital Press
With the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days of fuzzy images or less-than-stellar color delivery. New digital technologies consistently produce high-quality images so crisp you’ll be hard-pressed to tell they…
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“But it looks fine on my computer…”
While working on web and print design projects, the questionwe get most often from clients is: “This graphic looks fine on my computer.Why can’t we use it?” Here’s why . . . Monitors only show 72 dots per inch (dpi), so even low-resolution files look fine on your computer. If you want to use a…
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Grow Your Business AND Flowers with “Seed Paper”
You want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design you’ve always envisioned AND be eco-friendly.The secret? SEED PAPER! Seed paper is embedded with wildflower, herb, or vegetable seeds. Your recipients…
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Niche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold
Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those who like THIS vs. those who like THAT leads to increased sales. The days of sending out one “umbrella” message are…
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Understanding the Basics of 3D Printing
In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. As 3D printing progresses we might see a shift out of plastics into things like plant matter or flesh (3D printing with skin). We like their Forward Thinking attitude. Fascinating concepts! …………………………………………………………………………………………………………. The Creators Project is…
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Don’t Ask Email to Do Direct Mail’s Job
Are you trying to acquire new customers by sending emails to a rented list? That’s like hammering nails with a screwdriver. You’re misusing the tool, and things could get ugly. Those rentable email lists may be opt-in – that is, people agreed to subscribe – but most likely, recipients aren’t interested in what you’re promoting.…
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Folded Self-Mailers: 3 New Rules for Your Folds and Tabs
Heritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting the requirements on folded self-mailers. Here are 3 key points to remember: When tabs are used as the sealing method, a minimum of 2 are…
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Take Advantage of Trends in Interactive Print
As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these consumers. Personalized URLs (PURLs) send customers to a website customized specifically for them. This increases response rates and engagement, creating a stronger impression of your…
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2013 Barcoding Changes You Need on Your Radar
Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM) barcode. There are 2 choices of IM barcodes to use to qualify for automation discounts: A “basic” IM barcode (not requiring unique barcodes) A…
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Open Sesame
One challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct mailers, the challenge is getting recipients to tear open the envelope or self-mailer so they see and read what’s inside. So how do…
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Two Direct Mail Copywriting Strategies
Is your direct mail piece not getting the response you hoped for? Take a moment to review the copy and offer. Direct mail should sell a single offer that leads the recipient to respond. The offer must have value, and it’s best if it relates directly to the product you’re selling. Here are two key…