Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables...

Bank Money Every Year… Clean Your Customer List

It's easy to bank some money every year... clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on...

Reduce the cost of direct mail up to 70%

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every...

Connections Education gives Web-to-Print an A+

  When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a secure website, its 600 active users...

Supercharge your trade show ROI

  Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show follow-up, your substantial investment will go to waste. Trade shows...

Using coatings to stand out

What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces....

8 Clever Ways to Integrate Direct Mail with the Web

  Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads.... What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and...

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero....

Direct mail and email – like spaghetti and meatballs

  When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and...

5 reasons to fall back in love with print marketing

In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the...

Supercharge your inbound marketing

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination...

Is it time your prospects came to their senses?

The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So how can you reach them with your messages? How can you cut...

Your Brain on Direct Mail

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it worth the time and money? Let me answer your questions in one...

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