Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from ...
Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The ...
The Power Of A Brand Promise

The power of a promise

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions ...
Dimensional Mailers And ABM

How to command attention with dimensional mailers

As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing ...
Covid 19 Business Strategy

How to move forward and keep on the rebound

In the age of COVID-19 (the coronavirus), you have two choices: You can hit the “PAUSE” button on your business, cutting back on your sales and marketing efforts because of the uncertainty all around ...
Mailing List Strategies

A strategic approach to building your mailing list

Many businesses use purchased mailing lists like a blunt instrument. They simply buy a list of names that appear to meet their criteria and then send direct mail campaigns to them, hoping to generate ...
High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

When a local digital marketing agency decided to expand their marketing efforts to attract new clients, they needed a breakthrough approach that would generate high visibility within their target market, higher-educational institutions. They found ...
Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems ...
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How can your organization benefit from a web-to-print storefront?

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized ...
Forward Thinking Blog Direct Mail Calls To Action

How to improve your direct mail calls to action

If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate ...
Personalized Direct Mail For Fundraising

How personalized mailers can boost your fundraising efforts

If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor ...
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How to reach millennials with direct mail

Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ...
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Grow your direct marketing mail list

If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. ...
Clean Your Customer Database

It’s time to clean your customer database

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, ...
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How to avoid common prepress blunders

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to ...
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Demystifying direct mail classifications

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a ...
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How Wildeck saves money with print on demand

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was ...
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Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand ...

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