Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

building direct mail lists

A strategic approach to building direct mail lists

Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads ...
Integrate direct mail with digital marketing

5 Clever ways to integrate direct mail with digital marketing

Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with ...
How to Use Data to Reach Your Target Audience

Data development: How to use data to reach your target audience

High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert ...
HR Benefits Administration case study

Making benefits administration easy for Froedtert Health

Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health ...
How to use direct mail effectively

How to use direct mail effectively

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to ...
Business is booming at American Fireworks, thanks to catalog

Business is booming at American Fireworks, thanks to catalog

For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about ...
How to set up files for print

How to set up files for print

When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this ...
Color: Start your rebranding on the right foot

Branding color mistakes to avoid

When it comes to rebranding your company, your starting point matters – a lot.  If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting ...
Want to make a bigger impression - Use a mini-catalog

Want to make a bigger impression? Use a mini-catalog

Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your ...
Is Every Door Direct Mail (EDDM) right for your business

Is EDDM right for your business?

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry ...
Supercharge direct mail with video

Supercharge direct mail with video

Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering.  ...
sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons ...
How to use direct mail to change your customer experience

How to use direct mail to change your customer experience

“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental ...
How print rocks your brain

How print rocks your brain

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways ...
How to use multi-channel targeting in direct mail campaigns

How to use multi-channel targeting to improve the effectiveness of your direct mail campaigns

Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and ...
Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail ...

6 unique ways to measure direct mail effectiveness

(including a few you may not be aware of)

Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a ...
3 Direct Mail Statistics You Cant Afford To Ignore

3 direct mail statistics you can’t afford to ignore

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have ...