Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

How print rocks your brain

How print rocks your brain

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways ...
How to use multi-channel targeting in direct mail campaigns

How to use multi-channel targeting to improve the effectiveness of your direct mail campaigns

Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and ...
Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail ...

6 unique ways to measure direct mail effectiveness

(including a few you may not be aware of)

Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a ...
3 Direct Mail Statistics You Cant Afford To Ignore

3 direct mail statistics you can’t afford to ignore

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have ...
KPIs Get More From Your Data

KPIs: Get more from your data

Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of ...
Selecting The Best Marketing Distribution Channels For Your Messages

Select the Best Marketing Distribution Channels for Your Messages

If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, ...
Marketing Creative Messaging And Design

Stand out and grab eyeballs with creative messaging and design

You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to ...
Data quality

Data development and analysis: Reaching the right target audience

High-quality data is critical to the success of your organization. It enables you to target, reach and influence your ideal prospects with laser-like accuracy. It empowers you to convert more of them into customers, ...
Solid Foundation For Customer Alignment

Marketing strategy and planning: A solid foundation for customer engagement

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where ...
Focus Your Messages On The Right Communication Channels

Focus your messages on the right communication channels

How do you decide on the best marketing communication channels to reach your audience? You've refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You've incorporated strong ...
How To Win Business With A Unique Value Proposition Plus Effective Messaging And Design

Win over your prospects with powerful messaging and design

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and ...
The Power Of An Effective Database

The power of an effective database: How to build a laser-focused database

Do you REALLY know your customer? Marketing is no longer a game of throwing ideas at the wall and hoping something sticks. With so many channels from social media to email to direct mail, ...
EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from ...
Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The ...
The Power Of A Brand Promise

The power of a promise

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions ...
Dimensional Mailers And ABM

How to command attention with dimensional mailers

As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing ...
Covid 19 Business Strategy

How to move forward and keep on the rebound

In the age of COVID-19 (the coronavirus), you have two choices: You can hit the “PAUSE” button on your business, cutting back on your sales and marketing efforts because of the uncertainty all around ...