Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

How to avoid common prepress blunders

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to detail. But mistakes – such as...

Demystifying direct mail classifications

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and...

How Wildeck saves money with print on demand

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was the case for Wildeck, the largest U.S....

Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and...

Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...

Flyers that command attention

Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here...

Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece...

4 tips for creating a professional brochure

  Are you tired and frustrated from your customers and prospects ignoring your brochures?  It's time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers:   1. Have the Final Layout in Mind Before you...

4 keys to crafting awesome print marketing materials

  Your print marketing materials are often your customer’s first impression of your business—so it’s vital that your postcard, mailer or brochure is designed to pack a punch and ensure lasting impact. Print marketing materials are an investment in your sales...

4 ways to maximize your marketing budget

  Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your marketing budget. Depending on the size of your business, you may have a single...

The art of the micro marketing pitch

  When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good...

4 must-haves to help your rebranding resonate

Decided it's time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a reputation overhaul complete with a brand new identity? Companies small and large...

Postcards can help your next marketing campaign shine

Are you sick of stressing out over your next marketing campaign? Let's face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, printing logistics and dealing with...

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they're seen as...

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