Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

The art of the micro marketing pitch

  When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good news...

4 must-haves to help your rebranding resonate

Decided it's time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a reputation overhaul complete with a brand new identity? Companies small and large...

Postcards can help your next marketing campaign shine

Are you sick of stressing out over your next marketing campaign? Let's face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, printing logistics and dealing with...

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they're seen as...

So, you got a holiday fruitcake… now what?

OMG, what can be done with this gift? It's that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake... that thing that looks like a brick and is almost as heavy. That concoction that includes candied pineapple and...

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables...

Bank Money Every Year… Clean Your Customer List

It's easy to bank some money every year... clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on...

Reduce the cost of direct mail up to 70%

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every...

Connections Education gives Web-to-Print an A+

  When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a secure website, its 600 active users...

Supercharge your trade show ROI

  Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show follow-up, your substantial investment will go to waste. Trade shows...

Using coatings to stand out

What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces....

8 Clever Ways to Integrate Direct Mail with the Web

  Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads.... What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and...

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero....

eNewsletter Signup

  • This field is for validation purposes and should be left unchanged.

Archives