Digital Printing & Direct Mail Blog
Find the latest industry trends and consume all of our expertise and knowledge.
How to set up files for print
By Heritage Printing |
When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this ...
Branding color mistakes to avoid
By Heritage Printing |
When it comes to rebranding your company, your starting point matters – a lot. If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting ...
Want to make a bigger impression? Use a mini-catalog
By Heritage Printing |
Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your ...
Is EDDM right for your business?
By Heritage Printing |
What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business. If your target audience is based on a certain demographic, industry ...
Supercharge direct mail with video
By Heritage Printing |
Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering. ...
Sustainability smackdown: Digital messaging vs. direct mail
By Heritage Printing |
Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons ...
How to use direct mail to change your customer experience
By Heritage Printing |
“Buy now!” “Only 2 hours left on our biggest sale of the season!” “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental ...
How print rocks your brain
By Heritage Printing |
Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways ...
How to use multi-channel targeting to improve the effectiveness of your direct mail campaigns
By Heritage Printing |
Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and ...
7 ways to use direct mail for sales enablement
By Heritage Printing |
Direct mail is highly regarded as a marketing tool for creating brand awareness. But have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail ...
6 unique ways to measure direct mail effectiveness
(including a few you may not be aware of)
By Heritage Printing |
Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a ...
3 direct mail statistics you can’t afford to ignore
By Heritage Printing |
During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have ...
KPIs: Get more from your data
By Heritage Printing |
Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of ...
Select the Best Marketing Distribution Channels for Your Messages
By Heritage Printing |
If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, ...
Stand out and grab eyeballs with creative messaging and design
By Heritage Printing |
You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to ...
Data development and analysis: Reaching the right target audience
By Heritage Printing |
High-quality data is critical to the success of your organization. It enables you to target, reach and influence your ideal prospects with laser-like accuracy. It empowers you to convert more of them into customers, ...
Marketing strategy and planning: A solid foundation for customer engagement
By Heritage Printing |
Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience. But where ...
Focus your messages on the right communication channels
By Heritage Printing |
How do you decide on the best marketing communication channels to reach your audience? You've refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You've incorporated strong ...