Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

KPIs Get More From Your Data

KPIs: Get more from your data

Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of ...
Selecting The Best Marketing Distribution Channels For Your Messages

Select the Best Marketing Distribution Channels for Your Messages

If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, ...
Marketing Creative Messaging And Design

Stand out and grab eyeballs with creative messaging and design

You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to ...
Data quality

Data development and analysis: Reaching the right target audience

High-quality data is critical to the success of your organization. It enables you to target, reach and influence your ideal prospects with laser-like accuracy. It empowers you to convert more of them into customers, ...
Solid Foundation For Customer Alignment

Marketing strategy and planning: A solid foundation for customer engagement

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where ...
Focus Your Messages On The Right Communication Channels

Focus your messages on the right communication channels

How do you decide on the best marketing communication channels to reach your audience? You've refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You've incorporated strong ...
How To Win Business With A Unique Value Proposition Plus Effective Messaging And Design

Win over your prospects with powerful messaging and design

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and ...
The Power Of An Effective Database

The power of an effective database: How to build a laser-focused database

Do you REALLY know your customer? Marketing is no longer a game of throwing ideas at the wall and hoping something sticks. With so many channels from social media to email to direct mail, ...
EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from ...
Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The ...
The Power Of A Brand Promise

The power of a promise

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions ...
Dimensional Mailers And ABM

How to command attention with dimensional mailers

As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing ...
Covid 19 Business Strategy

How to move forward and keep on the rebound

In the age of COVID-19 (the coronavirus), you have two choices: You can hit the “PAUSE” button on your business, cutting back on your sales and marketing efforts because of the uncertainty all around ...
Mailing List Strategies

A strategic approach to building your mailing list

Many businesses use purchased mailing lists like a blunt instrument. They simply buy a list of names that appear to meet their criteria and then send direct mail campaigns to them, hoping to generate ...
High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

When a local digital marketing agency decided to expand their marketing efforts to attract new clients, they needed a breakthrough approach that would generate high visibility within their target market, higher-educational institutions. They found ...
Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems ...
Forward Thinking Social WebPrint 1200x628

How can your organization benefit from a web-to-print storefront?

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized ...
Forward Thinking Blog Direct Mail Calls To Action

How to improve your direct mail calls to action

If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate ...