Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

How to measure the success of your direct mail campaign

As a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ...

How to Develop a Great Customer Database

It won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and ...

Achieve Marketing Success Through Measurement

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign ...

Using personalization to deliver your brand’s message

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a ...

A Successful Direct Mail Campaign – House of Harley

House of Harley relies on direct mail as an important part of their marketing mix. They know that compelling art and a clear message still have the power to stand out for the customers ...

What Are Your Duplicate Records Costing You?

Making a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. ...

Paper – A responsible choice

We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly ...

It’s all about choice

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend ...

How QR Codes can improve response to your marketing

Perhaps you’ve seen QR codes in magazine articles or on bulletin boards. They are very similar to barcodes you see printed on your mail or on products in the store, but instead of a ...

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