Digital Printing & Direct Mail Blog

If you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the ...

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search ...

Today’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one? Although we tend to ...

Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted ...

When it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, ...

Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email ...

The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is ...

Print is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting ...

Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of ...

You probably have been seeing more QR codes lately. These are two-dimensional codes (most often in black-and-white but sometimes in color) that you scan or snap with your smartphone. They usually take you to ...

IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand ...

Heritage will be presenting a seminar “Choosing the right strategy to grow your business!” at the BizTimes Expo May 11th. Marketing choices are greater than ever and finding the right marketing mix is critical. ...

Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high ...

With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed ...

In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but ...

As a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ...

It won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and ...

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign ...