Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Your Mailing Lists will Impact Customer Experience and Loyalty

If you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the ...

5 Steps to Launching an Optimized Website

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search ...

To Better reach your Audience think Response Mechanism, Not Technology

Today’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one? Although we tend to ...

Mail Has Power to Move Minds, Study Says

Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted ...

Make Your Invitation More Inviting

When it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, ...

The Great Debate: Direct Mail vs. Email

Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email ...

Postage discounts with QR codes

The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is ...

Print Drives Sales Both On- and Off-Line

Print is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting ...

The Shape of the Offer: Cost Effective Direct Mail Design

Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of ...

Spice It Up with QR Codes

You probably have been seeing more QR codes lately. These are two-dimensional codes (most often in black-and-white but sometimes in color) that you scan or snap with your smartphone. They usually take you to ...

A Variable Data Printing Story – IFS

IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand ...

Great Seminar on Cross Media Marketing

Heritage will be presenting a seminar “Choosing the right strategy to grow your business!” at the BizTimes Expo May 11th. Marketing choices are greater than ever and finding the right marketing mix is critical. ...

We Won an Excellence Award!

Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high ...

Today’s Low Direct Mail Volume = Opportunity

With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed ...

Data Mining – An Important Tool for Any Company

In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but ...

How to measure the success of your direct mail campaign

As a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ...

How to Develop a Great Customer Database

It won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and ...

Achieve Marketing Success Through Measurement

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign ...