Digital Printing & Direct Mail Blog

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We Won an Excellence Award!

Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high ...

Today’s Low Direct Mail Volume = Opportunity

With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed ...

Data Mining – An Important Tool for Any Company

In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but ...

How to measure the success of your direct mail campaign

As a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ...

How to Develop a Great Customer Database

It won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and ...

Achieve Marketing Success Through Measurement

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign ...

Using personalization to deliver your brand’s message

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a ...

A Successful Direct Mail Campaign – House of Harley

House of Harley relies on direct mail as an important part of their marketing mix. They know that compelling art and a clear message still have the power to stand out for the customers ...

What Are Your Duplicate Records Costing You?

Making a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. ...

Paper – A responsible choice

We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly ...

It’s all about choice

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend ...

How QR Codes can improve response to your marketing

Perhaps you’ve seen QR codes in magazine articles or on bulletin boards. They are very similar to barcodes you see printed on your mail or on products in the store, but instead of a ...

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