Digital Printing & Direct Mail Blog
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Testing – the Most Effective Tool for Database Marketing
Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…
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Want to get your next direct mailer opened?
Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…
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We have New Friends!
We’ve got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage customers. At some point in history gin met with tonic, peanut butter joined jelly, Lennon merged with McCartney. Today Cultivate Communications…
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Content Marketing 101: How to Build Your Business with Content
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…
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Benefit from Integrating your Marketing Communications
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…
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Three Key Ingredients to Effective Direct Mail
To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…
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Great Cross Media Marketing Seminar
Don’t miss our seminar tomorrow on Cross Media Marketing at the BizTimes Expo. Heritage and Cultivate Communications will be presenting tomorrow May 17th at 11:00am at the BizTimes Expo at Potowatomi Casino. Learn some great insights into how to choose the right marketing strategy to reach the right clients with the right message.
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Ways to Measure Marketing Effectiveness (Marketing ROI)
There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…
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Social Media is not a Comprehensive Marketing Plan
Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings. You know what I’m referring to: the statement that sends shivers down the spines of all marketers. What…
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5 techniques for an effective ‘call to action’
Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…
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5 Reasons Print Is Making a Comeback in 2012
Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift Studies show…
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Why You Should Integrate Your Marketing Data?
A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it “moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So the tactics you use to carry out your marketing campaigns need to…
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A Logo Is Not a Brand
Lots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature,…
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Your Mailing Lists will Impact Customer Experience and Loyalty
If you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the existing customers in your direct marketing mailing lists. According to a recent article in Response Magazine entitled Overcoming Economic Struggles by…
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5 Steps to Launching an Optimized Website
There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search engines, they’ll get traffic right away. The truth is that there is a lot more to bringing traffic to your website.…
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To Better reach your Audience think Response Mechanism, Not Technology
Today’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one? Although we tend to think about personalized URLs, QR codes, and the like as types of marketing campaigns, they are really response mechanisms. You receive…
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Mail Has Power to Move Minds, Study Says
Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted jointly by research firm Millward Brown, Bangor University and the United Kingdom’s Royal Mail shows direct mail makes a deeper and…
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Make Your Invitation More Inviting
When it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, one of the most common uses for personalized printing is event invitations. Here are some ideas for increasing the appeal of…
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The Great Debate: Direct Mail vs. Email
Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email sounds like an inexpensive alternative to print. But is it really a replacement? Both media have strengths and weaknesses and shine…