Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Three Key Ingredients to Effective Direct Mail

To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour ...

Great Cross Media Marketing Seminar

Don't miss our seminar tomorrow on Cross Media Marketing at the BizTimes Expo. Heritage and Cultivate Communications will be presenting tomorrow May 17th at 11:00am at the BizTimes Expo at Potowatomi Casino. Learn some ...

Ways to Measure Marketing Effectiveness (Marketing ROI)

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your ...

Direct Mail Makes an Impact on Generation Y

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging ...

Social Media is not a Comprehensive Marketing Plan

Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO ...

5 techniques for an effective ‘call to action’

Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? ...

5 Reasons Print Is Making a Comeback in 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and ...

Why You Should Integrate Your Marketing Data?

A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it "moves pretty fast. If you don't stop and look around ...

A Logo Is Not a Brand

Lots of organizations come to us asking for "a new brand." They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that ...

Your Mailing Lists will Impact Customer Experience and Loyalty

If you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the ...

5 Steps to Launching an Optimized Website

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search ...

To Better reach your Audience think Response Mechanism, Not Technology

Today’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one? Although we tend to ...

Mail Has Power to Move Minds, Study Says

Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted ...

Make Your Invitation More Inviting

When it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, ...

The Great Debate: Direct Mail vs. Email

Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email ...

Postage discounts with QR codes

The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is ...

Print Drives Sales Both On- and Off-Line

Print is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting ...

The Shape of the Offer: Cost Effective Direct Mail Design

Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of ...

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