Digital Printing & Direct Mail Blog

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it ...

I don't know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, ...

I've said it once, and I'll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable ...

Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there ...

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct ...

Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You ...

A new year means another 12 months of endless possibilities. So go ahead — it's time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying ...

The holidays are upon us! Even though we should show our clients appreciation all year long, showing a little extra love during the holidays is a fantastic gesture. But what if your office-elves are ...

When I was in elementary school, my art class was given an assignment to sculpt and paint a superhero made out of clay. After much deliberation, I decided that my pottery-hero would be a ...

What do PETA, Save the Children, and Habitat for Humanity all have in common? They're all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to ...

You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you ...

Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world ...

On July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from ...

Developing a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in digital form—and your ...

Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand ...

Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get ...

With the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days of ...

While working on web and print design projects, the questionwe get most often from clients is: "This graphic looks fine on my computer.Why can’t we use it?" Here’s why . . . Monitors only ...