Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Your Brain on Direct Mail

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it ...
Printadh

10 Brilliant Print Marketing Ads You Can’t Help But Stare At

I don't know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, ...
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5 Mind-Blowing Recent Breakthroughs in the Print Industry

I've said it once, and I'll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable ...

10 Ways to Boost Creativity to Help You Solve Any Problem

Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there ...

4 Ways to Integrate Direct Mail with the Web

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct ...

7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy

Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You ...

New Year, New Game Plan | Embrace the Power of Print in 2014

A new year means another 12 months of endless possibilities. So go ahead — it's time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying ...

10 Holiday Gift Ideas for Your Clients

The holidays are upon us! Even though we should show our clients appreciation all year long, showing a little extra love during the holidays is a fantastic gesture. But what if your office-elves are ...

The Inside Scoop on Eco-Friendly Printing

When I was in elementary school, my art class was given an assignment to sculpt and paint a superhero made out of clay. After much deliberation, I decided that my pottery-hero would be a ...

8 Effective Print-Marketing Tools for NONPROFITS

What do PETA, Save the Children, and Habitat for Humanity all have in common? They're all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to ...

Printing: Version 5.0

You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you ...

5 Reasons to Fall in Love with Print Marketing

Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world ...

Here is another reason to love direct mail!

On July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from ...

Flipbooks: The Look & Feel of Print—Online

Developing a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in digital form—and your ...

How PURLs Improve Your Response Rates

Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand ...

Think BIG. Think BROAD. Get results.

Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get ...

“Pushing the Envelope” — Marketing with a Digital Press

With the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days of ...

“But it looks fine on my computer…”

While working on web and print design projects, the questionwe get most often from clients is: "This graphic looks fine on my computer.Why can’t we use it?" Here’s why . . . Monitors only ...

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