Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Testimonial Mt Mary

Heritage inspires Mt. Mary University’s alumnae communications

Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high ...
Stand Out

Using coatings to stand out

What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ...
8 Clever Ways

8 Clever Ways to Integrate Direct Mail with the Web

Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads.... What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using ...
Knockout Directmail

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the ...
Direct Mail And Email

Direct mail and email – like spaghetti and meatballs

When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not ...
Fall In Love With Print Marketing

5 reasons to fall back in love with print marketing

In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing ...
Supercharged

Supercharge your inbound marketing

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive ...
Five Senses In Direct Mail Heritage

Is it time your prospects came to their senses?

The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So ...

Intelligent Mail: Your Secret Tool for Integrated Multichannel Marketing

The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and ...
Pantone Color Of The Year Marsala Color

Will Santa ditch the red suit this holiday for something more “trendy”? Pantone’s Color of the Year Announced!

So, who is ready to paint the town Marsala in 2015? Pantone has announced their Color of the Year - and it’s pretty darn fabulous. This wine-red hue has already been the buzz of internet ...

Your Brain on Direct Mail

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it ...
Printadh

10 Brilliant Print Marketing Ads You Can’t Help But Stare At

I don't know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, ...
N EYE Large570

5 Mind-Blowing Recent Breakthroughs in the Print Industry

I've said it once, and I'll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable ...

10 Ways to Boost Creativity to Help You Solve Any Problem

Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there ...

4 Ways to Integrate Direct Mail with the Web

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct ...

7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy

Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You ...

New Year, New Game Plan | Embrace the Power of Print in 2014

A new year means another 12 months of endless possibilities. So go ahead — it's time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying ...

10 Holiday Gift Ideas for Your Clients

The holidays are upon us! Even though we should show our clients appreciation all year long, showing a little extra love during the holidays is a fantastic gesture. But what if your office-elves are ...