Digital Printing & Direct Mail Blog
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4 must-haves to help your rebranding resonate
Decided it’s time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a reputation overhaul complete with a brand new identity? Companies small and large rebrand for many reasons, but often it’s a shift…
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Postcards can help your next marketing campaign shine
Are you sick of stressing out over your next marketing campaign? Let’s face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, printing logistics and dealing with the post office – all of which you face while wondering the million-dollar question: Is anyone…
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5 must haves on your next direct mail piece
Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as time-consuming and tedious… and they’re not far off. Stuffing envelopes and gathering…
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So, you got a holiday fruitcake… now what?
OMG, what can be done with this gift? It’s that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake… that thing that looks like a brick and is almost as heavy. That concoction that includes candied pineapple and cherries, raisins, nuts, cake and who knows what else.…
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Taking Direct Mail Personalization To New Heights
Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…
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Bank Money Every Year… Clean Your Customer List
It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…
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Reduce the cost of direct mail up to 70%
Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every Door Direct Mail allows…
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Connections Education gives Web-to-Print an A+
When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a secure website, its 600 active users can place orders for over 60 types of print materials and can quickly customize them…
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Supercharge your trade show ROI
Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show follow-up, your substantial investment will go to waste. Trade shows are one of the most competitive environments you’ll ever encounter. You’re surrounded…
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Heritage “displays” exceptional responsiveness to Derse
When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all of the stops and designed a powerful, perfect bound “technical response booklet” along with a coil-bound creative portfolio to help them…
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Avoid common file problems and successfully cross the finish line.
Nothing can derail a print project faster than pre-press errors with the file you’ve sent to your commercial printer. Here are 9 of the most common problems we see, and how you can avoid them to ensure you cross your project’s finishing line: 1. Print files not proofread before arrival, resulting in multiple proofs. Designate someone in your department…
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Heritage inspires Mt. Mary University’s alumnae communications
Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high standard. When she needed posters to help promote a major alumnae event, she turned to Heritage to design and print them.…
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Using coatings to stand out
What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces. But it can also add value to the designs of your brochures, direct mailers and newsletters. At…
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8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…
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6 ways to knock your direct mail messages out of the park
It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero. Zip. Nada. What happened? Was it really that bad? You can try to…
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Direct mail and email – like spaghetti and meatballs
When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and sauce leaves a lot to be desired. On its own,…
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5 reasons to fall back in love with print marketing
In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the eyeballs and ears are focused. But smart marketers are still…
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Supercharge your inbound marketing
In 2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination of print and digital can be the one-two punch that supercharges your marketing. Although some…
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Is it time your prospects came to their senses?
The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So how can you reach them with your messages? How can you cut through the noise? By using a guerrilla tactic they’ll…
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Intelligent Mail: Your Secret Tool for Integrated Multichannel Marketing
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and sorting system, Intelligent Mail Barcodes. For mass mailings, you’ll now notice a new and improved barcode underneath the address block. This…
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Will Santa ditch the red suit this holiday for something more “trendy”? Pantone’s Color of the Year Announced!
So, who is ready to paint the town Marsala in 2015? Pantone has announced their Color of the Year – and it’s pretty darn fabulous. This wine-red hue has already been the buzz of internet chit-chat for the past 48 hours. Articles on decorating with marsala, dressing in marsala, using marsala in graphic design, and even…
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Your Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it worth the time and money? Let me answer your questions in one simple word — YES! Don’t…
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10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, and I’ve learned to ignore those pesky online advertisements and pop-ups. But when I look through a magazine or see a…
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5 Mind-Blowing Recent Breakthroughs in the Print Industry
I’ve said it once, and I’ll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable things a reality. Check out these 5 breakthroughs in print technology — They’re truly remarkable! 1. A Step Toward Curing Blindness: Scientists…
