Digital Printing & Direct Mail Blog

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Forward Thinking VariableData 1200x628

Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand ...
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Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve ...
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Flyers that command attention

Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and ...
Envelope Feature Image

Make a big splash with a unique envelope treatment and get NOTICED!

Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as ...
Overflowing Garbage

Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct ...
Forward Thinking ChoosePrinter

How to choose a printing company: 4 qualities of a great printer

If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can ...
Forward Thinking Professional Brochure

4 tips for creating a professional brochure

Are you tired and frustrated from your customers and prospects ignoring your brochures?  It's time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have ...
Forward Thinking PackAPunch 1200x628

4 keys to crafting awesome print marketing materials

Your print marketing materials are often your customer’s first impression of your business—so it’s vital that your postcard, mailer or brochure is designed to pack a punch and ensure lasting impact. Print marketing materials ...
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4 ways to maximize your marketing budget

Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your ...
Forward Thinking SOCIAL Great Catalog

Do catalogs get read? Why great catalog design still stands out!

Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So ...
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How to pick your paper: weight, coating and more… what do the numbers mean?

We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end, paper’s just paper ...
Art Micro Pitch

The art of the micro marketing pitch

When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect ...
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4 must-haves to help your rebranding resonate

Decided it's time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a ...
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Postcards can help your next marketing campaign shine

Are you sick of stressing out over your next marketing campaign? Let's face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, ...
5 Must Have

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely ...
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So, you got a holiday fruitcake… now what?

OMG, what can be done with this gift? It's that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake... that thing that looks like a brick ...
Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer ...
FT Blog CleanList

Bank Money Every Year… Clean Your Customer List

It's easy to bank some money every year... clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 ...

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