Digital Printing & Direct Mail Blog

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to ...

For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about ...

When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this ...

When it comes to rebranding your company, your starting point matters – a lot.  If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting ...

Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your ...

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry ...

Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering.  ...

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons ...

“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental ...

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways ...

Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and ...

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail ...

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have ...

Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of ...

If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, ...

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where ...

How do you decide on the best marketing communication channels to reach your audience? You've refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You've incorporated strong ...

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and ...