Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

Using coatings to stand out

What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces....

8 Clever Ways to Integrate Direct Mail with the Web

  Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads.... What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and...

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero....

Direct mail and email – like spaghetti and meatballs

  When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and...

5 reasons to fall back in love with print marketing

In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the...

Supercharge your inbound marketing

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination...

Is it time your prospects came to their senses?

The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So how can you reach them with your messages? How can you cut...

Your Brain on Direct Mail

Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it worth the time and money? Let me answer your questions in one...

5 Mind-Blowing Recent Breakthroughs in the Print Industry

I've said it once, and I'll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable things a reality. Check out these 5 breakthroughs in print technology — They're truly...

10 Ways to Boost Creativity to Help You Solve Any Problem

Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there in the adjacent cubicle, well, he's gotten up to use the restroom THREE TIMES already since lunch....

4 Ways to Integrate Direct Mail with the Web

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative...

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