Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

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How to reach millennials with direct mail

Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ...
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Grow your direct marketing mail list

If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. ...
Clean Your Customer Database

It’s time to clean your customer database

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, ...
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How to avoid common prepress blunders

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to ...
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Demystifying direct mail classifications

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a ...
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How Wildeck saves money with print on demand

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was ...
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Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand ...
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Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve ...
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Flyers that command attention

Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and ...
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Make a big splash with a unique envelope treatment and get NOTICED!

Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as ...
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Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct ...
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How to choose a printing company: 4 qualities of a great printer

If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can ...
Forward Thinking Professional Brochure

4 tips for creating a professional brochure

Are you tired and frustrated from your customers and prospects ignoring your brochures?  It's time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have ...
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4 keys to crafting awesome print marketing materials

Your print marketing materials are often your customer’s first impression of your business—so it’s vital that your postcard, mailer or brochure is designed to pack a punch and ensure lasting impact. Print marketing materials ...
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4 ways to maximize your marketing budget

Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your ...
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Do catalogs get read? Why great catalog design still stands out!

Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So ...
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How to pick your paper: weight, coating and more… what do the numbers mean?

We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end, paper’s just paper ...
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The art of the micro marketing pitch

When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect ...