Digital Printing & Direct Mail Blog

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was ...

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand ...

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve ...

Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and ...

Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as ...

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct ...

If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can ...

Are you tired and frustrated from your customers and prospects ignoring your brochures?  It's time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have ...

Your print marketing materials are often your customer’s first impression of your business—so it’s vital that your postcard, mailer or brochure is designed to pack a punch and ensure lasting impact. Print marketing materials ...

Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your ...

Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So ...

We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end, paper’s just paper ...

When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect ...

Decided it's time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a ...

Are you sick of stressing out over your next marketing campaign? Let's face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, ...

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely ...

OMG, what can be done with this gift? It's that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake... that thing that looks like a brick ...

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer ...