Digital Printing & Direct Mail Blog

Find the latest industry trends and consume all of our expertise and knowledge.

5 Must Have

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely ...
Heritage HolidayFruitcake 1200x628

So, you got a holiday fruitcake… now what?

OMG, what can be done with this gift? It's that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake... that thing that looks like a brick ...
Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer ...
FT Blog CleanList

Bank Money Every Year… Clean Your Customer List

It's easy to bank some money every year... clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 ...
Every Door Direct Mail

Reduce the cost of direct mail up to 70%

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent ...
Testimonial Connections

Connections Education gives Web-to-Print an A+

When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a ...
Supercharge Trade Show ROI

Supercharge your trade show ROI

Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show follow-up, ...
Testimonial Derse

Heritage “displays” exceptional responsiveness to Derse

When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all ...
Cross The Finish Line

Avoid common file problems and successfully cross the finish line.

Nothing can derail a print project faster than pre-press errors with the file you’ve sent to your commercial printer. Here are 9 of the most common problems we see, and how you can avoid them to ensure ...
Testimonial Mt Mary

Heritage inspires Mt. Mary University’s alumnae communications

Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high ...
Stand Out

Using coatings to stand out

What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ...
8 Clever Ways

8 Clever Ways to Integrate Direct Mail with the Web

Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads.... What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using ...
Knockout Directmail

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the ...
Direct Mail And Email

Direct mail and email – like spaghetti and meatballs

When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not ...
Fall In Love With Print Marketing

5 reasons to fall back in love with print marketing

In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing ...
Supercharged

Supercharge your inbound marketing

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive ...
Five Senses In Direct Mail Heritage

Is it time your prospects came to their senses?

The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So ...

Intelligent Mail: Your Secret Tool for Integrated Multichannel Marketing

The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and ...