Phil Friso

4 Must Have Rebrand 1200x628

4 must-haves to help your rebranding resonate

By Phil Friso / April 2, 2018

Decided it’s time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a reputation overhaul complete with a brand new identity? Companies small and large rebrand for many reasons, but often it’s a shift…

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Postcard Marketing 1200x628

Postcards can help your next marketing campaign shine

By Phil Friso / February 19, 2018

Are you sick of stressing out over your next marketing campaign? Let’s face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, printing logistics and dealing with the post office – all of which you face while wondering the million-dollar question: Is anyone…

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Heritage HolidayFruitcake 1200x628

So, you got a holiday fruitcake… now what?

By Phil Friso / December 1, 2017

OMG, what can be done with this gift? It’s that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake… that thing that looks like a brick and is almost as heavy. That concoction that includes candied pineapple and cherries, raisins, nuts, cake and who knows what else.…

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“But it looks fine on my computer…”

By Phil Friso / April 18, 2013

While working on web and print design projects, the questionwe get most often from clients is: “This graphic looks fine on my computer.Why can’t we use it?” Here’s why . . . Monitors only show 72 dots per inch (dpi), so even low-resolution files look fine on your computer. If you want to use a…

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