Robert Wendt

Heritage MaximizeBudget 1200x628

4 ways to maximize your marketing budget

By Robert Wendt / July 5, 2018

Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your marketing budget. Depending on the size of your business, you may have a single marketing person, a small marketing team, or…

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Forward Thinking SOCIAL Great Catalog

Do catalogs get read? Why great catalog design still stands out!

By Robert Wendt / June 8, 2018

Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So many possibilities! We all dog-eared the pages, gazing longingly at all the gift ideas (even for Mom and Dad)! The age…

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PickPaper SOCIALSHARE 1200x628

How to pick your paper: weight, coating and more… what do the numbers mean?

By Robert Wendt / May 11, 2018

We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end, paper’s just paper right? Well, the type of paper you choose for any print project makes a huge difference. First off, why paper? Well,…

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Art Micro Pitch

The art of the micro marketing pitch

By Robert Wendt / April 25, 2018

When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good news is, clients, customers and leads read these…

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5 Must Have

5 must haves on your next direct mail piece

By Robert Wendt / January 15, 2018

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as time-consuming and tedious… and they’re not far off. Stuffing envelopes and gathering…

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Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

By Robert Wendt / October 24, 2017

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…

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FT Blog CleanList

Bank Money Every Year… Clean Your Customer List

By Robert Wendt / September 25, 2017

It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…

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Every Door Direct Mail

Reduce the cost of direct mail up to 70%

By Robert Wendt / August 4, 2017

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every Door Direct Mail allows…

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Testimonial Connections

Connections Education gives Web-to-Print an A+

By Robert Wendt / July 11, 2017

When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a secure website, its 600 active users can place orders for over 60 types of print materials and can quickly customize them…

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Supercharge Trade Show ROI

Supercharge your trade show ROI

By Robert Wendt / May 30, 2017

Failing to plan for your participation in a trade show is planning to fail. Without a solid plan for pre-show marketing, attracting the right attendees to your booth during the show and post-show follow-up, your substantial investment will go to waste. Trade shows are one of the most competitive environments you’ll ever encounter. You’re surrounded…

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