Direct Mail
Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…
Read MoreWith the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days of fuzzy images or less-than-stellar color delivery. New digital technologies consistently produce high-quality images so crisp you’ll be hard-pressed to tell they…
Read MoreYou want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design you’ve always envisioned AND be eco-friendly.The secret? SEED PAPER! Seed paper is embedded with wildflower, herb, or vegetable seeds. Your recipients…
Read MoreAre you trying to acquire new customers by sending emails to a rented list? That’s like hammering nails with a screwdriver. You’re misusing the tool, and things could get ugly. Those rentable email lists may be opt-in – that is, people agreed to subscribe – but most likely, recipients aren’t interested in what you’re promoting.…
Read MoreOne challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct mailers, the challenge is getting recipients to tear open the envelope or self-mailer so they see and read what’s inside. So how do…
Read MoreDirect mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…
Read MoreTo be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…
Read MorePrint is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting and highly personalized. It can reinforce your brand’s message, introduce new products or services and drive traffic to your website. From…
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