Direct Mail
How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.
Read More
When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.
Read More
If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…
Read More
If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…
Read More
One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and when it’s best to use each one. We’ll…
Read More
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…
Read More
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable benefits of this knockout combination. What’s less obvious are the numerous creative ways…
Read More
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…
Read More
Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as time-consuming and tedious… and they’re not far off. Stuffing envelopes and gathering…
Read More
Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…
Read MoreeNewsletter Signup
Get game changing trends and analysis to your email. Monthly.