Direct Mail
Donors are drowning in generic asks, especially as needs seem to be growing in almost every area of fundraising. If you’ve been disappointed with the results of your recent appeal campaigns, it’s time to take a personalized approach. Personalization cuts through the noise. It creates a strong connection between the donor and your organization. Segmentation…
Color is everything to your brand. It’s a big part of what makes your brand recognizable. It sends a message—professionalism, trust, and friendliness. It’s color that makes your materials stand out, and that’s why accurate, consistent color reproduction in print is essential. Key Takeaways: Understanding Color Systems for Print Have you ever opened a printed…
A unique approach always gets attention. Nowhere is the need for creativity stronger than in the crowded world of marketing. If you want your piece to stand out in the mailbox, it must be notable and memorable. Today, it’s time to get creative. Let’s talk about direct mail creative design trends—it’s not all about flashy…
Direct mail has long been a go-to marketing method and has a track record of effectiveness. However, most marketers want hard evidence to support their chosen marketing channel. How do we effectively measure direct mail response rates and ROI? Let’s explore how today’s marketing technology can help you connect the dots to discover precisely how…
When discussing the environmental impact of certain industries, paper and printing get a bad rap. Direct mail campaigns may bring images of junk mail piling up in recycling bins (or, worse, landfills). But here’s the truth—sustainable direct mail is a reality. Today’s campaigns are far more environmentally friendly than you might realize, especially when you…
You may see a lot of articles out there comparing the merits of digital vs. direct mail. But the truth is that digital and direct mail are no longer two separate entities or strategies. They work best together in an integrated approach. The value of integrating digital with direct mail is that you can create…
Over the last few posts, we’ve explained what today’s direct mail personalization landscape looks like. We’ve reviewed why it’s so important to customize and personalize your campaigns for more effective outreach. Personalization and customization are critical in direct mail because they engage recipients and drive measurable results. Now we’re going to get to the how.…
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While digital outreach is essential for political campaigns, all voters aren’t equally engaged online. Older constituents, rural populations, and those who prefer traditional…
If you’re marketing for an educational institution, you might not realize how “direct mail” can be an effective channel for admissions campaigns. Do potential parents and new students actually notice direct mail? The truth is that many folks, at any age, notice direct mail. When so many people, especially younger audiences, are constantly bombarded…
Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game right in their home. With Augmented Reality options, you can create digital marketing pieces that make your next direct mail piece…