Direct Mail

Command Attention with Unique Dimensional Mailers

Command Attention with Unique Dimensional Mailers

By Heritage Printing / March 5, 2024

Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time…

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building direct mail lists

A strategic approach to building direct mail lists

By Heritage Printing / February 6, 2024

Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…

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Integrate direct mail with digital marketing

5 Clever ways to integrate direct mail with digital marketing

By Heritage Printing / January 10, 2024

Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…

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HR Benefits Administration case study

Making benefits administration easy for Froedtert Health

By Heritage Printing / August 1, 2023

Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire…

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How to use direct mail effectively

How to use direct mail effectively

By Heritage Printing / June 1, 2023

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be able to reach any other way. For years, digital marketing has hogged the…

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Business is booming at American Fireworks, thanks to catalog

Business is booming at American Fireworks, thanks to catalog

By Heritage Printing / April 26, 2023

For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about its popular Pyro Points membership club. A map on the back page provides convenient directions to its stores. Recently, the company…

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Is Every Door Direct Mail (EDDM) right for your business

Is EDDM right for your business?

By Heritage Printing / September 13, 2022

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…

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Supercharge direct mail with video

Supercharge direct mail with video

By Heritage Printing / August 17, 2022

Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering.  The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…

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sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

By Heritage Printing / July 11, 2022

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers…

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How to use direct mail to change your customer experience

How to use direct mail to change your customer experience

By Heritage Printing / June 14, 2022

“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging?  Unfortunately, this makes it hard for your legitimate messages to break…

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