Direct Mail

Is Every Door Direct Mail (EDDM) right for your business

Is EDDM right for your business?

By Heritage Printing / September 13, 2022

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…

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Supercharge direct mail with video

Supercharge direct mail with video

By Heritage Printing / August 17, 2022

Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering.  The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…

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sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

By Heritage Printing / July 11, 2022

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers…

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How to use direct mail to change your customer experience

How to use direct mail to change your customer experience

By Heritage Printing / June 14, 2022

“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging?  Unfortunately, this makes it hard for your legitimate messages to break…

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How print rocks your brain

How print rocks your brain

By Heritage Printing / May 16, 2022

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…

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Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

By Heritage Printing / March 16, 2022

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…

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6 unique ways to measure direct mail effectiveness

(including a few you may not be aware of)

By Heritage Printing / February 1, 2022

Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a little planning and a touch of cleverness, but it CAN be done. Here are six unique ways you can measure your…

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3 Direct Mail Statistics You Cant Afford To Ignore

3 direct mail statistics you can’t afford to ignore

By Heritage Printing / January 4, 2022

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish.  But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…

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EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

By Heritage Printing / September 8, 2020

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that. What is Every Door Direct Mail? EDDM enables you…

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Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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