Creative Design
You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. Wondering how to make your messages grab eyeballs and command attention? Today we explore the…
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Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…
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Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here are some valuable tips to design flyers that will compel your target audience…
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Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…
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It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…
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If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can meet your needs on time, offer high quality customer service, and of course, charge reasonable prices. So what qualities should you…
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Are you tired and frustrated from your customers and prospects ignoring your brochures? It’s time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have the Final Layout in Mind Before you get started, know that when you create a brochure, there are a ton of…
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Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So many possibilities! We all dog-eared the pages, gazing longingly at all the gift ideas (even for Mom and Dad)! The age…
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When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all of the stops and designed a powerful, perfect bound “technical response booklet” along with a coil-bound creative portfolio to help them…
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Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high standard. When she needed posters to help promote a major alumnae event, she turned to Heritage to design and print them.…
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