Creative Design
You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. How Messaging Brings Your Value Proposition to Life The right messaging tells your audience who…
Read More
When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this helpful guide, so you can provide your printer with the proper files they will need to create high-quality printed pieces that…
Read More
Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…
Read More
Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here are some valuable tips to design flyers that will compel your target audience…
Read More
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…
Read More
It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…
Read More
If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can meet your needs on time, offer high quality customer service, and of course, charge reasonable prices. So what qualities should you…
Read More
Are you tired and frustrated from your customers and prospects ignoring your brochures? It’s time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have the Final Layout in Mind Before you get started, know that when you create a brochure, there are a ton of…
Read More
Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So many possibilities! We all dog-eared the pages, gazing longingly at all the gift ideas (even for Mom and Dad)! The age…
Read More
When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all of the stops and designed a powerful, perfect bound “technical response booklet” along with a coil-bound creative portfolio to help them…
Read More