Marketing

Selecting The Best Marketing Distribution Channels For Your Messages

Select the Best Marketing Distribution Channels for Your Messages

By Heritage Printing / October 6, 2021

If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, it’s like you’re shooting in the dark, hoping to hit a target you can’t even see.  To get your marketing messages…

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Solid Foundation For Customer Alignment

Marketing strategy and planning: A solid foundation for customer engagement

By Heritage Printing / February 24, 2021

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…

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Focus Your Messages On The Right Communication Channels

Focus your messages on the right communication channels

By Heritage Printing / January 6, 2021

How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve incorporated strong branding that captures your identity. You’ve created a clear and compelling call to action. Now you need to deliver the perfect…

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How To Win Business With A Unique Value Proposition Plus Effective Messaging And Design

Win over your prospects with powerful messaging and design

By Heritage Printing / December 3, 2020

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and compelling form to help you win more business? A value proposition compellingly defines the key reason why your company is the…

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The Power Of A Brand Promise

The power of a promise

By Heritage Printing / June 19, 2020

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions to their needs. For example, an effective brand promise builds trust. It gives customers the confidence to do business with you,…

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Covid 19 Business Strategy

How to move forward and keep on the rebound

By Heritage Printing / April 27, 2020

The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.

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Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

By Heritage Printing / February 3, 2020

When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.

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Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

By Heritage Printing / January 6, 2020

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…

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