Marketing
Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience. But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…
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How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve incorporated strong branding that captures your identity. You’ve created a clear and compelling call to action. Now you need to deliver the perfect…
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What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and compelling form to help you win more business? A value proposition compellingly defines the key reason why your company is the…
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Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions to their needs. For example, an effective brand promise builds trust. It gives customers the confidence to do business with you,…
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As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing for attention, most marketing messages will get lost in the cacophony of advertising, content and promotion. How can you make your…
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The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.
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How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.
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When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.
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Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…
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Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was the case for Wildeck, the largest U.S. manufacturer of lifting, guarding and high access solutions for material handling and storage systems.…
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