Marketing

The Power Of A Brand Promise

The power of a promise

By Heritage Printing / June 19, 2020

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions to their needs. For example, an effective brand promise builds trust. It gives customers the confidence to do business with you,…

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Covid 19 Business Strategy

How to move forward and keep on the rebound

By Heritage Printing / April 27, 2020

The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.

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Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

By Heritage Printing / February 3, 2020

When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.

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Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

By Heritage Printing / January 6, 2020

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…

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How Wildeck saves money with print on demand

By Heritage Printing / April 5, 2019

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was the case for Wildeck, the largest U.S. manufacturer of lifting, guarding and high access solutions for material handling and storage systems.…

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Don’t overlook the impact of variable data printing

By Heritage Printing / March 1, 2019

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…

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Punch above your weight with a direct mail/email combo

By Heritage Printing / January 28, 2019

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable benefits of this knockout combination. What’s less obvious are the numerous creative ways…

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Forward Thinking FlyerAttn 1200x628

Flyers that command attention

By Heritage Printing / December 31, 2018

Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here are some valuable tips to design flyers that will compel your target audience…

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