Integrated Print

Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

By Heritage Printing / August 6, 2020

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The right direct marketing printer can provide you with fresh, creative thinking about marketing collateral, direct mail, sales support materials, database management…

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Don’t overlook the impact of variable data printing

By Heritage Printing / March 1, 2019

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…

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Punch above your weight with a direct mail/email combo

By Heritage Printing / January 28, 2019

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable benefits of this knockout combination. What’s less obvious are the numerous creative ways…

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Envelope Feature Image

Make a big splash with a unique envelope treatment and get NOTICED!

By Heritage Printing / December 4, 2018

Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…

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Overflowing Garbage

Overflowing garbage presents an opportunity

By Heritage Printing / October 23, 2018

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…

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8 Clever Ways

8 Clever Ways to Integrate Direct Mail with the Web

By Robert Wendt / January 9, 2017

Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…

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Supercharged

Supercharge your inbound marketing

By Robert Wendt / September 6, 2016

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination of print and digital can be the one-two punch that supercharges your marketing. Although some…

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Intelligent Mail: Your Secret Tool for Integrated Multichannel Marketing

By Robert Wendt / May 27, 2015

The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and sorting system, Intelligent Mail Barcodes. For mass mailings, you’ll now notice a new and improved barcode underneath the address block. This…

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4 Ways to Integrate Direct Mail with the Web

By Robert Wendt / January 30, 2014

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…

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7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy

By Tina Deprez / January 14, 2014

Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would I incorporate print into my Inbound Marketing when everything is digital now?” Well, because that’s the problem…

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