Integrated Print
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…
Read More
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable benefits of this knockout combination. What’s less obvious are the numerous creative ways…
Read More
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…
Read More
It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…
Read More
Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…
Read More
In 2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination of print and digital can be the one-two punch that supercharges your marketing. Although some…
Read MoreThe United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and sorting system, Intelligent Mail Barcodes. For mass mailings, you’ll now notice a new and improved barcode underneath the address block. This…
Read MoreAre you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…
Read MoreCan you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would I incorporate print into my Inbound Marketing when everything is digital now?” Well, because that’s the problem…
Read MoreA new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales, and taking your business to the next level. And let the POWER of PRINT take you there!…
Read MoreeNewsletter Signup
Get game changing trends and analysis to your email. Monthly.