Printing Trends
Color is everything to your brand. It’s a big part of what makes your brand recognizable. It sends a message—professionalism, trust, and friendliness. It’s color that makes your materials stand out, and that’s why accurate, consistent color reproduction in print is essential. Key Takeaways: Understanding Color Systems for Print Have you ever opened a printed…
A unique approach always gets attention. Nowhere is the need for creativity stronger than in the crowded world of marketing. If you want your piece to stand out in the mailbox, it must be notable and memorable. Today, it’s time to get creative. Let’s talk about direct mail creative design trends—it’s not all about flashy…
When you’re connecting with customers and potential customers in today’s world, it’s all about personalization. Whether the materials are digital, printed, or a combination of the two, customers click with a bespoke, curated experience. Fortunately, with the advancements in today’s digital printing world, it’s easy to reach customers in a more sophisticated, direct way. The…
In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly. What if there was a different print solution? Fortunately,…
Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…
Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing, which enables organizations to make the most of print-on-demand. Here’s what that means: They can print…
If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…
If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…
Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research done by the U.S. Postal Service, they actually love it: 77% of millennials…
If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and level up your direct marketing efforts. One of the…