Printing Trends

Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

By Heritage Printing / January 6, 2020

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…

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Forward Thinking Social WebPrint 1200x628

How can your organization benefit from a web-to-print storefront?

By Heritage Printing / December 2, 2019

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing, which enables organizations to make the most of print-on-demand. Here’s what that means: They can print…

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Forward Thinking Blog Direct Mail Calls To Action

How to improve your direct mail calls to action

By Heritage Printing / November 1, 2019

If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…

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Personalized Direct Mail For Fundraising

How personalized mailers can boost your fundraising efforts

By Heritage Printing / October 4, 2019

If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…

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How to reach millennials with direct mail

By Heritage Printing / August 30, 2019

Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research done by the U.S. Postal Service, they actually love it: 77% of millennials…

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Forward Thinking GrowList 1200x628

Grow your direct marketing mail list

By Heritage Printing / August 6, 2019

If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and level up your direct marketing efforts. One of the…

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Clean Your Customer Database

It’s time to clean your customer database

By Heritage Printing / July 8, 2019

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem: Your mailing list sucks. This happens more often than you may realize. When you…

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How to avoid common prepress blunders

By Heritage Printing / June 4, 2019

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to detail. But mistakes – such as typographical or grammatical errors or botched images and bleeds – reflect poorly on your company’s…

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Overflowing Garbage

Overflowing garbage presents an opportunity

By Heritage Printing / October 23, 2018

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…

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Cross The Finish Line

Avoid common file problems and successfully cross the finish line.

By Robert Wendt / April 4, 2017

Nothing can derail a print project faster than pre-press errors with the file you’ve sent to your commercial printer. Here are 9 of the most common problems we see, and how you can avoid them to ensure you cross your project’s finishing line: 1. Print files not proofread before arrival, resulting in multiple proofs. Designate someone in your department…

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