Digital Printing & Direct Mail Blog

Choosing the right paper for your print project can feel surprisingly overwhelming. With so many choices - like paper weight, paper thickness, coating, colors, brightness, and opacity - it's hard to know where to ...

A unique approach always gets attention. Nowhere is the need for creativity stronger than in the crowded world of marketing. If you want your piece to stand out in the mailbox, it must be ...

Direct mail has long been a go-to marketing method and has a track record of effectiveness. However, most marketers want hard evidence to support their chosen marketing channel.  How do we effectively measure direct ...

When discussing the environmental impact of certain industries, paper and printing get a bad rap. Direct mail campaigns may bring images of junk mail piling up in recycling bins (or, worse, landfills).  But here's ...

You may see a lot of articles out there comparing the merits of digital vs. direct mail. But the truth is that digital and direct mail are no longer two separate entities or strategies. ...

These days, we hear a lot about e-commerce, which is simply buying and selling things online. E-commerce includes shopping on websites, ordering food through apps, and paying for digital services.  With everything readily accessible ...

In our last post, we discussed the growing demand for personalization in marketing and how innovations in the industry are rising to meet the need for customization. Today, we’ll explore the why. Why is ...

Over the last few posts, we’ve explained what today’s direct mail personalization landscape looks like. We’ve reviewed why it’s so important to customize and personalize your campaigns for more effective outreach. Personalization and customization ...

When you’re connecting with customers and potential customers in today’s world, it’s all about personalization. Whether the materials are digital, printed, or a combination of the two, customers click with a bespoke, curated experience. ...

Most of us remember the magic of getting catalogs in the mail—leafing through the pages and marking down the items you wanted to add to your wish list. Catalogs were full of potential and ...

2025 is nearly upon us, making it a great time to review your outbound marketing strategy. Much has changed over the last five years—with technology rapidly advancing in ways that directly impact consumer behaviors ...

For retail stores, your point-of-purchase (POP) is your last moment to foster impulse purchases, drive sales, and remind customers of that “one more thing they need.” Long in play in retail spaces, today’s impactful ...

It's hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While ...

If you’re marketing for an educational institution, you might not realize how “direct mail” can be an effective channel for admissions campaigns. Do potential parents and new students actually notice direct mail?   The ...

Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game ...

A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, ...

In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs ...

You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to ...