Heritage Printing
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While digital outreach is essential for political campaigns, all voters aren’t equally engaged online. Older constituents, rural populations, and those who prefer traditional…
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If you’re marketing for an educational institution, you might not realize how “direct mail” can be an effective channel for admissions campaigns. Do potential parents and new students actually notice direct mail? The truth is that many folks, at any age, notice direct mail. When so many people, especially younger audiences, are constantly bombarded…
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Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game right in their home. With Augmented Reality options, you can create digital marketing pieces that make your next direct mail piece…
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A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, how can you track results and evaluate which message resonates with your customers? Track Direct Mail Effectiveness with these Helpful Methods …
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In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly. What if there was a different print solution? Fortunately,…
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You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. How Messaging Brings Your Value Proposition to Life The right messaging tells your audience who…
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Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time…
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Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…
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Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…
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High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert more of them into customers, donors, members, and students. Trying to do business without accurate and complete data is like shooting…
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