Heritage Printing
Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire…
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There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be able to reach any other way. For years, digital marketing has hogged the…
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For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about its popular Pyro Points membership club. A map on the back page provides convenient directions to its stores. Recently, the company…
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When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this helpful guide, so you can provide your printer with the proper files they will need to create high-quality printed pieces that…
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When it comes to rebranding your company, your starting point matters – a lot. If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s…
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Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your products. If you want to command the attention of your key prospects, you need to get creative. One powerful way to…
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What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business. If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…
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Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering. The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…
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Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience. Actually, the opposite is true. Let’s peel back the layers…
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“Buy now!” “Only 2 hours left on our biggest sale of the season!” “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging? Unfortunately, this makes it hard for your legitimate messages to break…
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