Heritage Printing
When discussing the environmental impact of certain industries, paper and printing get a bad rap. Direct mail campaigns may bring images of junk mail piling up in recycling bins (or, worse, landfills). But here’s the truth—sustainable direct mail is a reality. Today’s campaigns are far more environmentally friendly than you might realize, especially when you…
Read More
You may see a lot of articles out there comparing the merits of digital vs. direct mail. But the truth is that digital and direct mail are no longer two separate entities or strategies. They work best together in an integrated approach. The value of integrating digital with direct mail is that you can create…
Read More
These days, we hear a lot about e-commerce, which is simply buying and selling things online. E-commerce includes shopping on websites, ordering food through apps, and paying for digital services. With everything readily accessible from a computer or handheld device, it’s no wonder that the rise of e-commerce is growing steadily. In 2023, global e-commerce…
Read More
In our last post, we discussed the growing demand for personalization in marketing and how innovations in the industry are rising to meet the need for customization. Today, we’ll explore the why. Why is personalized marketing so essential? Why does it work so well, and what’s its impact on engagement and ROI? The Power of…
Read More
Over the last few posts, we’ve explained what today’s direct mail personalization landscape looks like. We’ve reviewed why it’s so important to customize and personalize your campaigns for more effective outreach. Personalization and customization are critical in direct mail because they engage recipients and drive measurable results. Now we’re going to get to the how.…
Read More
When you’re connecting with customers and potential customers in today’s world, it’s all about personalization. Whether the materials are digital, printed, or a combination of the two, customers click with a bespoke, curated experience. Fortunately, with the advancements in today’s digital printing world, it’s easy to reach customers in a more sophisticated, direct way. The…
Read More
Most of us remember the magic of getting catalogs in the mail—leafing through the pages and marking down the items you wanted to add to your wish list. Catalogs were full of potential and excitement. Well, today’s product catalogs still bring the magic! They can play a pivotal role in your comprehensive marketing mix. Catalogs…
Read More
2025 is nearly upon us, making it a great time to review your outbound marketing strategy. Much has changed over the last five years—with technology rapidly advancing in ways that directly impact consumer behaviors and expectations. The most effective ways to connect with potential buyers have evolved from the more traditional advertising approaches. At the…
Read More
For retail stores, your point-of-purchase (POP) is your last moment to foster impulse purchases, drive sales, and remind customers of that “one more thing they need.” Long in play in retail spaces, today’s impactful retail point-of-purchase displays require strategic planning, creative design, and an understanding of consumer behavior. When done right, POP and floor displays…
Read More
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While digital outreach is essential for political campaigns, all voters aren’t equally engaged online. Older constituents, rural populations, and those who prefer traditional…
Read More