Heritage Printing

building direct mail lists

A strategic approach to building direct mail lists

By Heritage Printing / February 6, 2024

Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…

Read More
Integrate direct mail with digital marketing

5 Clever ways to integrate direct mail with digital marketing

By Heritage Printing / January 10, 2024

Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…

Read More
How to Use Data to Reach Your Target Audience

Data development: How to use data to reach your target audience

By Heritage Printing / October 9, 2023

High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert more of them into customers, donors, members, and students.  Trying to do business without accurate and complete data is like shooting…

Read More
HR Benefits Administration case study

Making benefits administration easy for Froedtert Health

By Heritage Printing / August 1, 2023

Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire…

Read More
How to use direct mail effectively

How to use direct mail effectively

By Heritage Printing / June 1, 2023

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be able to reach any other way. For years, digital marketing has hogged the…

Read More
Business is booming at American Fireworks, thanks to catalog

Business is booming at American Fireworks, thanks to catalog

By Heritage Printing / April 26, 2023

For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about its popular Pyro Points membership club. A map on the back page provides convenient directions to its stores. Recently, the company…

Read More
How to set up files for print

How to set up files for print

By Heritage Printing / January 30, 2023

When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this helpful guide, so you can provide your printer with the proper files they will need to create high-quality printed pieces that…

Read More
Color: Start your rebranding on the right foot

Branding color mistakes to avoid

By Heritage Printing / November 8, 2022

When it comes to rebranding your company, your starting point matters – a lot.  If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s…

Read More
Want to make a bigger impression - Use a mini-catalog

Want to make a bigger impression? Use a mini-catalog

By Heritage Printing / October 12, 2022

Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your products. If you want to command the attention of your key prospects, you need to get creative. One powerful way to…

Read More
Is Every Door Direct Mail (EDDM) right for your business

Is EDDM right for your business?

By Heritage Printing / September 13, 2022

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…

Read More