Heritage Printing

6 Unique Ways to Measure Direct Mail Effectiveness

6 Unique Ways to Measure Direct Mail Effectiveness (Including A Few You May Not Be Aware Of)

By Heritage Printing / June 3, 2024

A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, how can you track results and evaluate which message resonates with your customers? Track Direct Mail Effectiveness with these Helpful Methods …

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Heres how a web-to-print storefront can help get you what you need when you need it for print-on-demand

Get these 6 Benefits of a Web-To-Print Storefront

By Heritage Printing / May 1, 2024

In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly.  What if there was a different print solution? Fortunately,…

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How to utilize creative messaging and design to grab customers attention

Stand Out and Grab Eyeballs with Creative Messaging and Design

By Heritage Printing / April 1, 2024

You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. How Messaging Brings Your Value Proposition to Life The right messaging tells your audience who…

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Command Attention with Unique Dimensional Mailers

Command Attention with Unique Dimensional Mailers

By Heritage Printing / March 5, 2024

Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time…

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building direct mail lists

A strategic approach to building direct mail lists

By Heritage Printing / February 6, 2024

Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…

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Integrate direct mail with digital marketing

5 Clever ways to integrate direct mail with digital marketing

By Heritage Printing / January 10, 2024

Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…

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How to Use Data to Reach Your Target Audience

Data development: How to use data to reach your target audience

By Heritage Printing / October 9, 2023

High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert more of them into customers, donors, members, and students.  Trying to do business without accurate and complete data is like shooting…

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HR Benefits Administration case study

Making benefits administration easy for Froedtert Health

By Heritage Printing / August 1, 2023

Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire…

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How to use direct mail effectively

How to use direct mail effectively

By Heritage Printing / June 1, 2023

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be able to reach any other way. For years, digital marketing has hogged the…

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Business is booming at American Fireworks, thanks to catalog

Business is booming at American Fireworks, thanks to catalog

By Heritage Printing / April 26, 2023

For the last decade, the centerpiece of American Fireworks’ marketing program has been its 16-page annual catalog. This colorful printed piece contains details about its many products, coupons for fireworks discounts and information about its popular Pyro Points membership club. A map on the back page provides convenient directions to its stores. Recently, the company…

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