Heritage Printing

Data quality

Data development and analysis: Reaching the right target audience

By Heritage Printing / April 5, 2021

High-quality data is critical to the success of your organization. It enables you to target, reach and influence your ideal prospects with laser-like accuracy. It empowers you to convert more of them into customers, donors, members and students.  Trying to do business without accurate and complete data is like shooting darts blindfolded. You may get…

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Solid Foundation For Customer Alignment

Marketing strategy and planning: A solid foundation for customer engagement

By Heritage Printing / February 24, 2021

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…

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Focus Your Messages On The Right Communication Channels

Focus your messages on the right communication channels

By Heritage Printing / January 6, 2021

How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve incorporated strong branding that captures your identity. You’ve created a clear and compelling call to action. Now you need to deliver the perfect…

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How To Win Business With A Unique Value Proposition Plus Effective Messaging And Design

Win over your prospects with powerful messaging and design

By Heritage Printing / December 3, 2020

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and compelling form to help you win more business? A value proposition compellingly defines the key reason why your company is the…

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The Power Of An Effective Database

The power of an effective database: How to build a laser-focused database

By Heritage Printing / October 20, 2020

Do you REALLY know your customer? Marketing is no longer a game of throwing ideas at the wall and hoping something sticks. With so many channels from social media to email to direct mail, marketing requires expertise and a targeted, data-driven approach. It all begins with defining and getting to know your ideal customer. A…

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EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

By Heritage Printing / September 8, 2020

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that. What is Every Door Direct Mail? EDDM enables you…

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Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

By Heritage Printing / August 6, 2020

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The right direct marketing printer can provide you with fresh, creative thinking about marketing collateral, direct mail, sales support materials, database management…

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The Power Of A Brand Promise

The power of a promise

By Heritage Printing / June 19, 2020

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions to their needs. For example, an effective brand promise builds trust. It gives customers the confidence to do business with you,…

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Covid 19 Business Strategy

How to move forward and keep on the rebound

By Heritage Printing / April 27, 2020

The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.

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