Heritage Printing

The Power Of An Effective Database

The power of an effective database: How to build a laser-focused database

By Heritage Printing / October 20, 2020

Do you REALLY know your customer? Marketing is no longer a game of throwing ideas at the wall and hoping something sticks. With so many channels from social media to email to direct mail, marketing requires expertise and a targeted, data-driven approach. It all begins with defining and getting to know your ideal customer. A…

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EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

By Heritage Printing / September 8, 2020

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that. What is Every Door Direct Mail? EDDM enables you…

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Inventive Solutions For Marketing Challenges: Recruiting Nurses And CNAs

Inventive solutions for marketing challenges

By Heritage Printing / August 6, 2020

One of our core values at Heritage Printing is leveraging our knowledge to create new solutions. As businesses struggle to grow in today’s disruptive business climate, this mindset is more critical than ever. The right direct marketing printer can provide you with fresh, creative thinking about marketing collateral, direct mail, sales support materials, database management…

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The Power Of A Brand Promise

The power of a promise

By Heritage Printing / June 19, 2020

Promises are powerful things. They inspire us. They fill us with hope. They shape our experiences. From a business perspective, promises are more important than ever – especially for buyers who are seeking solutions to their needs. For example, an effective brand promise builds trust. It gives customers the confidence to do business with you,…

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Covid 19 Business Strategy

How to move forward and keep on the rebound

By Heritage Printing / April 27, 2020

The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.

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Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

By Heritage Printing / February 3, 2020

When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.

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Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

By Heritage Printing / January 6, 2020

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…

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Forward Thinking Social WebPrint 1200x628

How can your organization benefit from a web-to-print storefront?

By Heritage Printing / December 2, 2019

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing, which enables organizations to make the most of print-on-demand. Here’s what that means: They can print…

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