Heritage Printing
When it comes to rebranding your company, your starting point matters – a lot. If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s…
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Imagine shouting in a crowded room. No one can hear you. It’s as if you’re invisible. That’s the way it feels when you rely on traditional marketing tactics to promote your brand and your products. If you want to command the attention of your key prospects, you need to get creative. One powerful way to…
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What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business. If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…
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Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering. The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…
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Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience. Actually, the opposite is true. Let’s peel back the layers…
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“Buy now!” “Only 2 hours left on our biggest sale of the season!” “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging? Unfortunately, this makes it hard for your legitimate messages to break…
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Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…
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Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and offline. Using multiple channels to reach them, including print, email and digital ads, can help you significantly increase response rates, improve…
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Direct mail is highly regarded as a marketing tool for creating brand awareness. But have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…
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Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a little planning and a touch of cleverness, but it CAN be done. Here are six unique ways you can measure your…
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