Get these 6 Benefits of a Web-To-Print Storefront

In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly. 

What if there was a different print solution? Fortunately, there is! Here’s how a web-to-print storefront can help get you what you need when you need it for print-on-demand.

The Heritage Web-to-Print Solution

At Heritage Printing, we make your business run better with a customized web-to-print storefront. Web-to-print allows your organization to make the most of print-on-demand. Organize marketing collateral and keep your high-quality branded components at the ready with an online print solution. 

Here’s what that means for your marketing team: 

• Print marketing material orders on an as-needed basis.
• Print-on-demand eliminates the need to maintain and store an inventory of printed pieces.
• It minimizes the hassle of disposing of obsolete literature whenever you update your materials. 

If this sounds like an ideal solution, read on! You can save money and time while ensuring all your materials look great and are ready to go on short notice. Here’s how to save with web-to-print. 

1. Easily Provide Literature to Your Marketing Partners

Web-to-print storefronts let you provide your dealers and distributors with a self-service portal. They can order and customize marketing materials with their individual logos, contact information, and other data. Print products as needed through the digital storefront and save on production costs. These print portal orders are typically completed and shipped within 24 hours. 

Web-to-print solutions save your company time and reduce the need for extra storage space. Every business owner has had that moment when they find an old box of marketing materials socked away in a closet or languishing in the back of an office. The outdated materials end up in the trash—money down the drain. 

You don’t need to keep those large quantities of each printed piece on hand. Web-to-print is efficient. There’s no waiting on the printing process, with most print jobs ready to go in about a day. 

Make sure your distributors and partners always have access to the latest versions and updates of each marketing piece. The last thing you want is a dealer handing out old literature! Keep up your brand consistency with current marketing collateral. 

2. Customize Literature for Each Location

Customized literature means that users can personalize each piece. Contact information, location, and even products and services are easily integrated into the final product. Bespoke, custom solutions catch the eye of local customers and clients. 

The web-to-print system allows you to define customizable regions within each collateral piece. You can set it up to validate certain types of data (ensure those email addresses and phone numbers are properly formatted)! Enable a limited, set amount of customization of the print-ready file while maintaining control of your branding for each of your locations, regions, or partners.

It’s an excellent solution for multi-storefront locations, franchise owners, and businesses with a big reach. 

3. Provide Partners with Approved Product Photography

Make those grainy, poorly sized new product photos a thing of the past. Follow the example of one clever manufacturer who uses their web-to-print storefront to give distribution partners a “marketing tool kit” with several hundred approved digital images organized into categories by product line. 

Each file in the kit is strategically named and watermarked for future online search optimization. Distributors can download and use these images of the manufacturer’s unique products in their emails, social media posts, and other online content. 

Why is an image library such a stellar idea? Because companies face BIG challenges making sure that distributors and marketing partners use consistent, high-quality images to show current models and product configurations. The library ensures they use the best, original versions of each image, not derivative copies that are poorly cropped, fuzzy, or fraught with technical problems. 

Put your best face consistently forward with new products that are clear and ready to share with your current customers. Creating a resource library allows you to keep tighter control over your brand with logo design templates and other components ready to deploy with design tools. The idea isn’t limited to just logos and photography, either. You can easily include other marketing assets like product videos, presentations, and infographics.

4. Expand Your Global Footprint

An electronic component manufacturer was seeking ways to empower overseas distributors to sell devices against lower-cost local competitors. Our client needed to arm their team with high-quality sales literature and supporting materials. 

Heritage met their call with a web-to-print storefront that distributors could use to customize and download PDF versions of the company brochure, product sheets, infographics, and presentations to share with their local prospective customers. 

Because the channel partners are located globally, distributing orders for printed sales materials isn’t practical. Printing personalized PDFs on a printer in their office or taking them to a local commercial printer allows them to reach new customers quickly. The internal print shop’s ability dramatically reduces turnaround times in the competitive market. 

5. Reap the Benefits of Outsourcing Fulfillment

No matter the size of your organization, you need marketing materials, custom products, and printed pieces for a variety of uses. Those materials require storage space, someone to manage the inventory, and to fulfill orders.

Outsourcing fulfillment to a pro like Heritage Printing frees up your staff’s valuable time to focus on their other important tasks. It frees up floor space from the storage of materials (especially those outdated pieces that take up premium real estate). Enjoy easy inventory management and reporting to ensure your materials are always up-to-date.

With a short delivery time, the production process is efficient and simple. Our print services help you get materials in front of potential customers quickly and reliably without hassle!

6. Enjoy Exceptional Ease of Use

We customize each web-to-print storefront with our clients’ colors and branding. The print portal will look and feel like your brand personality. We create a user-friendly folder structure so your partners can find any needed materials.

Some of our clients create a “What’s New?” folder so their partners and users can quickly view and order the latest and greatest marketing materials. Users can even create a wish list of items by using the portal’s “save for later” function. 

It’s convenient, simple, and a great way to stay organized. The bottom line is that a well-designed, easy-to-use web-to-print solution is more likely to be used by distributors, channel partners, and constituents. 

Is Web-to-Print Right for You? 

If your company’s team prints, inventories, and ships a significant quantity of brochures, direct mailers, stationery, business cards, and other printed materials, you will save a significant amount of time with web-to-print. Get the added convenience for your partners and keep your brand consistent. 

At Heritage, we’re happy to be your print partner. Contact Heritage today at (262) 790-5000 to learn how you can benefit from a web-to-print solution.