Robert Wendt
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…
To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…
Don’t miss our seminar tomorrow on Cross Media Marketing at the BizTimes Expo. Heritage and Cultivate Communications will be presenting tomorrow May 17th at 11:00am at the BizTimes Expo at Potowatomi Casino. Learn some great insights into how to choose the right marketing strategy to reach the right clients with the right message.
There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…
Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings. You know what I’m referring to: the statement that sends shivers down the spines of all marketers. What…
Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…
Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift Studies show…
A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it “moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So the tactics you use to carry out your marketing campaigns need to…
Lots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature,…