Robert Wendt

Understanding the Basics of 3D Printing

By Robert Wendt / March 21, 2013

In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. As 3D printing progresses we might see a shift out of plastics into things like plant matter or flesh (3D printing with skin).  We like their Forward Thinking attitude. Fascinating concepts! …………………………………………………………………………………………………………. The Creators Project is…

Read More

Folded Self-Mailers: 3 New Rules for Your Folds and Tabs

By Robert Wendt / March 1, 2013

Heritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting the requirements on folded self-mailers. Here are 3 key points to remember: When tabs are used as the sealing method, a minimum of 2 are…

Read More

Take Advantage of Trends in Interactive Print

By Robert Wendt / February 14, 2013

As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these consumers. Personalized URLs (PURLs) send customers to a website customized specifically for them. This increases response rates and engagement, creating a stronger impression of your…

Read More

2013 Barcoding Changes You Need on Your Radar

By Robert Wendt / February 1, 2013

Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM) barcode. There are 2 choices of IM barcodes to use to qualify for automation discounts: A “basic” IM barcode (not requiring unique barcodes) A…

Read More

Testing – the Most Effective Tool for Database Marketing

By Robert Wendt / November 26, 2012

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…

Read More

BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
Read More

Want to get your next direct mailer opened?

By Robert Wendt / October 30, 2012

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…

Read More

We have New Friends!

By Robert Wendt / September 6, 2012

We’ve got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage customers. At some point in history gin met with tonic, peanut butter joined jelly, Lennon merged with McCartney. Today Cultivate Communications…

Read More

The Benefits Of Google + For Your Business

By Robert Wendt / August 9, 2012

Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package. Additionally, Google Plus has the added benefit of being able to integrate many of the Google…

Read More

Intelligent Mail Barcodes – Great Benefits for Marketers

By Robert Wendt / July 23, 2012

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS. The IMB, which is replacing the POSTNET barcode, is already a great benefit for marketers using it. If you haven’t adopted the new IMB, now is the time. Here are a few reasons why……

Read More