Robert Wendt
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and sorting system, Intelligent Mail Barcodes. For mass mailings, you’ll now notice a new and improved barcode underneath the address block. This…
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I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, and I’ve learned to ignore those pesky online advertisements and pop-ups. But when I look through a magazine or see a…
Read MoreAre you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…
Read MoreOn July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from state sales tax. This is great news for anyone that depends on direct mail to drive sales! Direct mail has always…
Read MoreDeveloping a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in digital form—and your potential and current customers can still flip through the pages, just like a real magazine. Cool! Click below to preview a…
Read MoreNeed to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…
Read MoreLast week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a postcard, there was…
Read MoreWith the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days of fuzzy images or less-than-stellar color delivery. New digital technologies consistently produce high-quality images so crisp you’ll be hard-pressed to tell they…
Read MoreYou want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design you’ve always envisioned AND be eco-friendly.The secret? SEED PAPER! Seed paper is embedded with wildflower, herb, or vegetable seeds. Your recipients…
Read MoreTake a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those who like THIS vs. those who like THAT leads to increased sales. The days of sending out one “umbrella” message are…
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