Robert Wendt

Content Marketing 101: How to Build Your Business with Content

By Robert Wendt / June 26, 2012

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…

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Benefit from Integrating your Marketing Communications

By Robert Wendt / June 5, 2012

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…

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Three Key Ingredients to Effective Direct Mail

By Robert Wendt / May 21, 2012

To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…

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Great Cross Media Marketing Seminar

By Robert Wendt / May 16, 2012

Don’t miss our seminar tomorrow on Cross Media Marketing at the BizTimes Expo. Heritage and Cultivate Communications will be presenting tomorrow May 17th at 11:00am at the BizTimes Expo at Potowatomi Casino. Learn some great insights into how to choose the right marketing strategy to reach the right clients with the right message.

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Ways to Measure Marketing Effectiveness (Marketing ROI)

By Robert Wendt / May 2, 2012

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…

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Direct Mail Makes an Impact on Generation Y

By Robert Wendt / April 11, 2012

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as Millennials — is widely thought to rival the Baby…

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Social Media is not a Comprehensive Marketing Plan

By Robert Wendt / March 27, 2012

Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings. You know what I’m referring to: the statement that sends shivers down the spines of all marketers. What…

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5 techniques for an effective ‘call to action’

By Robert Wendt / March 13, 2012

Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…

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5 Reasons Print Is Making a Comeback in 2012

By Robert Wendt / February 28, 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift        Studies show…

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Why You Should Integrate Your Marketing Data?

By Robert Wendt / February 14, 2012

A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it “moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So the tactics you use to carry out your marketing campaigns need to…

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