Robert Wendt
You probably have been seeing more QR codes lately. These are two-dimensional codes (most often in black-and-white but sometimes in color) that you scan or snap with your smartphone. They usually take you to a website where you can access content, get discounts, watch videos, and experience a wide variety of marketing content right on…
Read MoreIFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand what IFS does, it’s easy to see that they are invested in working on direct mail pieces that work best for…
Read MoreHeritage will be presenting a seminar “Choosing the right strategy to grow your business!” at the BizTimes Expo May 11th. Marketing choices are greater than ever and finding the right marketing mix is critical. This seminar will look at Print, Web, eMarketing, and Social Media to shed some light into what the right mix is…
Read MoreLast week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high cost of packaging goodbye” campaign was a huge success for Sharp Packaging and generated exceptional response rates. The campaign was designed…
Read MoreWith the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes keeps growing, a well-crafted direct mail package is now far more likely to garner attention than before. While…
Read MoreIn order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with it. Often, that means data mining.…
Read MoreAs a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ways to evaluate the success of a 1:1 print marketing campaign. Examples are greatly simplified for illustration and calculations do not…
Read MoreIt won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and mid-sized companies—having great success. What’s their secret? There isn’t one. Success is merely a function of good old-fashioned legwork. If you…
Read MoreIt is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign worked and which didn’t. If you don’t know what is most effective, you don’t know how to improve campaigns down the…
Read MoreEvery company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…
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