Robert Wendt

A Successful Direct Mail Campaign – House of Harley

By Robert Wendt / January 18, 2011

House of Harley relies on direct mail as an important part of their marketing mix. They know that compelling art and a clear message still have the power to stand out for the customers they target. That’s why they’ve built up the physical size of their pieces over the last few years, along with the…

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What Are Your Duplicate Records Costing You?

By Robert Wendt / January 7, 2011

Making a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. Creating duplicates is easy and often happens when a customer contacts or orders from you more than once. Enter the human…

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Paper – A responsible choice

By Robert Wendt / December 14, 2010

We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly sustainable products we have. For every tree that is harvested, several more are replanted. And as young trees grow, they absorb…

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It’s all about choice

By Robert Wendt / November 30, 2010

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…

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How QR Codes can improve response to your marketing

By Robert Wendt / November 22, 2010

Perhaps you’ve seen QR codes in magazine articles or on bulletin boards. They are very similar to barcodes you see printed on your mail or on products in the store, but instead of a series of bars, they are square and use a series of smaller squares or other patterns to create attractive puzzle-like images.…

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