Robert Wendt
Heritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting the requirements on folded self-mailers. Here are 3 key points to remember: When tabs are used as the sealing method, a minimum of 2 are…
As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these consumers. Personalized URLs (PURLs) send customers to a website customized specifically for them. This increases response rates and engagement, creating a stronger impression of your…
Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM) barcode. There are 2 choices of IM barcodes to use to qualify for automation discounts: A “basic” IM barcode (not requiring unique barcodes) A…
Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…
Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…
We’ve got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage customers. At some point in history gin met with tonic, peanut butter joined jelly, Lennon merged with McCartney. Today Cultivate Communications…
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…