Marketing
Choosing the right paper for your print project can feel surprisingly overwhelming. With so many choices – like paper weight, paper thickness, coating, colors, brightness, and opacity – it’s hard to know where to start! First things first. Why paper? Paper is a sustainable, environmentally sound choice that can really make your brand stand out.…
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You may see a lot of articles out there comparing the merits of digital vs. direct mail. But the truth is that digital and direct mail are no longer two separate entities or strategies. They work best together in an integrated approach. The value of integrating digital with direct mail is that you can create…
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These days, we hear a lot about e-commerce, which is simply buying and selling things online. E-commerce includes shopping on websites, ordering food through apps, and paying for digital services. With everything readily accessible from a computer or handheld device, it’s no wonder that the rise of e-commerce is growing steadily. In 2023, global e-commerce…
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In our last post, we discussed the growing demand for personalization in marketing and how innovations in the industry are rising to meet the need for customization. Today, we’ll explore the why. Why is personalized marketing so essential? Why does it work so well, and what’s its impact on engagement and ROI? The Power of…
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Most of us remember the magic of getting catalogs in the mail—leafing through the pages and marking down the items you wanted to add to your wish list. Catalogs were full of potential and excitement. Well, today’s product catalogs still bring the magic! They can play a pivotal role in your comprehensive marketing mix. Catalogs…
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2025 is nearly upon us, making it a great time to review your outbound marketing strategy. Much has changed over the last five years—with technology rapidly advancing in ways that directly impact consumer behaviors and expectations. The most effective ways to connect with potential buyers have evolved from the more traditional advertising approaches. At the…
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Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…
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When it comes to rebranding your company, your starting point matters – a lot. If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s…
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Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of success. Many organizations are awash in a sea of marketing data, and struggle to make sense of it. 87% of marketers…
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If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, it’s like you’re shooting in the dark, hoping to hit a target you can’t even see. To get your marketing messages…
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