Marketing
We’ll admit it: choosing the right paper for your print project can be confusing. With so many choices—like paper weight, coating, colors, brightness, opacity…it may leave you thinking: in the end, paper’s just paper right? Well, the type of paper you choose for any print project makes a huge difference. First off, why paper? Well,…
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When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good news is, clients, customers and leads read these…
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Decided it’s time to change up your look? The decision to rebrand is often a complicated one. Does your company need a logo facelift? Brand identity tweaks to reach a new market? Or a reputation overhaul complete with a brand new identity? Companies small and large rebrand for many reasons, but often it’s a shift…
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Are you sick of stressing out over your next marketing campaign? Let’s face it: undertaking a marketing campaign (especially a direct mail campaign) is fraught with PRESSURE. There are design considerations, crafting your message, printing logistics and dealing with the post office – all of which you face while wondering the million-dollar question: Is anyone…
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Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as time-consuming and tedious… and they’re not far off. Stuffing envelopes and gathering…
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OMG, what can be done with this gift? It’s that time of year and you might just get the dreaded, well-intentioned fruitcake as a holiday gift. Fruitcake… that thing that looks like a brick and is almost as heavy. That concoction that includes candied pineapple and cherries, raisins, nuts, cake and who knows what else.…
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Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…
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It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…
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Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every Door Direct Mail allows…
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When Connections Education was looking for a way to simplify ordering of stationery, business cards, direct mailers and other printed materials for its 39 schools, it turned to Heritage’s innovative Web-to-Print service. Using a secure website, its 600 active users can place orders for over 60 types of print materials and can quickly customize them…
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