Marketing
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…
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Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable benefits of this knockout combination. What’s less obvious are the numerous creative ways…
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Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here are some valuable tips to design flyers that will compel your target audience…
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Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular file. If you’re looking to command the attention of your target audience, you need…
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It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…
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If your company needs printed marketing materials, there are plenty of printer options out there—probably a few local printers right around the corner. The trick is knowing how choose a printing company who can meet your needs on time, offer high quality customer service, and of course, charge reasonable prices. So what qualities should you…
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Are you tired and frustrated from your customers and prospects ignoring your brochures? It’s time to rethink your approach. 4 tips for professional design to ensure your brochure clicks with your customers: 1. Have the Final Layout in Mind Before you get started, know that when you create a brochure, there are a ton of…
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Your print marketing materials are often your customer’s first impression of your business—so it’s vital that your postcard, mailer or brochure is designed to pack a punch and ensure lasting impact. Print marketing materials are an investment in your sales strategy and ultimately an extension of your sales team—they’re a critical way to get your…
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Small business owners know they’ve got to keep an eye on their bottom line. At the same time, the only way to generate leads and grow your business is to promote it. Cue your marketing budget. Depending on the size of your business, you may have a single marketing person, a small marketing team, or…
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Everyone remembers the childhood joy of poring through catalogs during the Christmas season. When that big, thick “look book” arrived in the mail it was like a peek into Santa’s bag of toys. So many possibilities! We all dog-eared the pages, gazing longingly at all the gift ideas (even for Mom and Dad)! The age…
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