Direct Mail
Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of mail in the U.S.: letter-size pieces, flat-size pieces and parcels. Make absolutely sure that your mail pieces meet all postal regulations…
Read MoreYou probably have been seeing more QR codes lately. These are two-dimensional codes (most often in black-and-white but sometimes in color) that you scan or snap with your smartphone. They usually take you to a website where you can access content, get discounts, watch videos, and experience a wide variety of marketing content right on…
Read MoreLast week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high cost of packaging goodbye” campaign was a huge success for Sharp Packaging and generated exceptional response rates. The campaign was designed…
Read MoreWith the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes keeps growing, a well-crafted direct mail package is now far more likely to garner attention than before. While…
Read MoreAs a marketer, it’s critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, it’s critical to use the right yardstick. Let’s look at seven ways to evaluate the success of a 1:1 print marketing campaign. Examples are greatly simplified for illustration and calculations do not…
Read MoreIt is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign worked and which didn’t. If you don’t know what is most effective, you don’t know how to improve campaigns down the…
Read MoreHouse of Harley relies on direct mail as an important part of their marketing mix. They know that compelling art and a clear message still have the power to stand out for the customers they target. That’s why they’ve built up the physical size of their pieces over the last few years, along with the…
Read MoreCan’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…
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