Robert Wendt
Nothing can derail a print project faster than pre-press errors with the file you’ve sent to your commercial printer. Here are 9 of the most common problems we see, and how you can avoid them to ensure you cross your project’s finishing line: 1. Print files not proofread before arrival, resulting in multiple proofs. Designate someone in your department…
Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high standard. When she needed posters to help promote a major alumnae event, she turned to Heritage to design and print them.…
What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces. But it can also add value to the designs of your brochures, direct mailers and newsletters. At…
Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…
It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero. Zip. Nada. What happened? Was it really that bad? You can try to…
When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and sauce leaves a lot to be desired. On its own,…
In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the eyeballs and ears are focused. But smart marketers are still…
In 2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination of print and digital can be the one-two punch that supercharges your marketing. Although some…
The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So how can you reach them with your messages? How can you cut through the noise? By using a guerrilla tactic they’ll…
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail tracking and sorting system, Intelligent Mail Barcodes. For mass mailings, you’ll now notice a new and improved barcode underneath the address block. This…