Creative Design
Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…
Read MoreLots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature,…
Read MoreThere are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search engines, they’ll get traffic right away. The truth is that there is a lot more to bringing traffic to your website.…
Read MoreToday’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one? Although we tend to think about personalized URLs, QR codes, and the like as types of marketing campaigns, they are really response mechanisms. You receive…
Read MoreWhen it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, one of the most common uses for personalized printing is event invitations. Here are some ideas for increasing the appeal of…
Read MoreHouse of Harley relies on direct mail as an important part of their marketing mix. They know that compelling art and a clear message still have the power to stand out for the customers they target. That’s why they’ve built up the physical size of their pieces over the last few years, along with the…
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