Robert Wendt
Making a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. Creating duplicates is easy and often happens when a customer contacts or orders from you more than once. Enter the human…
We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly sustainable products we have. For every tree that is harvested, several more are replanted. And as young trees grow, they absorb…
Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…