Creative Design
When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all of the stops and designed a powerful, perfect bound “technical response booklet” along with a coil-bound creative portfolio to help them…
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Alumnae of Mt. Mary University are inspired and empowered women who are committed to challenging and transforming their communities and workplaces. Andrea Miller, Director of Alumnae Engagement, holds her suppliers to a similar high standard. When she needed posters to help promote a major alumnae event, she turned to Heritage to design and print them.…
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The average consumer is assaulted by over 3,000 messages and advertisements per day. It’s no wonder they have erected mental walls to deflect this firehose of content pouring into their eyes and ears. So how can you reach them with your messages? How can you cut through the noise? By using a guerrilla tactic they’ll…
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I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, and I’ve learned to ignore those pesky online advertisements and pop-ups. But when I look through a magazine or see a…
Read MoreWhaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there in the adjacent cubicle, well, he’s gotten up to use the restroom THREE TIMES already since lunch. Sound familiar? If you…
Read MoreTwitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world filled with iPhones, tablets, and advanced technology, your customers are easily distracted. Businesses have been shifting marketing efforts to the web,…
Read MoreWhile working on web and print design projects, the questionwe get most often from clients is: “This graphic looks fine on my computer.Why can’t we use it?” Here’s why . . . Monitors only show 72 dots per inch (dpi), so even low-resolution files look fine on your computer. If you want to use a…
Read MoreYou want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design you’ve always envisioned AND be eco-friendly.The secret? SEED PAPER! Seed paper is embedded with wildflower, herb, or vegetable seeds. Your recipients…
Read MoreHeritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting the requirements on folded self-mailers. Here are 3 key points to remember: When tabs are used as the sealing method, a minimum of 2 are…
Read MoreIs your direct mail piece not getting the response you hoped for? Take a moment to review the copy and offer. Direct mail should sell a single offer that leads the recipient to respond. The offer must have value, and it’s best if it relates directly to the product you’re selling. Here are two key…
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