Database Management
It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…
Read MoreTesting is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…
Read MoreIf you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the existing customers in your direct marketing mailing lists. According to a recent article in Response Magazine entitled Overcoming Economic Struggles by…
Read MoreIn order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with it. Often, that means data mining.…
Read MoreIt won’t be a surprise to anyone to say that developing and working with databases is one of the greatest challenges to success with 1:1 printing. And yet, we hear about companies—even small and mid-sized companies—having great success. What’s their secret? There isn’t one. Success is merely a function of good old-fashioned legwork. If you…
Read MoreMaking a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. Creating duplicates is easy and often happens when a customer contacts or orders from you more than once. Enter the human…
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