Digital Printing & Direct Mail Blog
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Smarter Fundraising with Personalized Direct Mail
Donors are drowning in generic asks, especially as needs seem to be growing in almost every area of fundraising. If you’ve been disappointed with the results of your recent appeal campaigns, it’s time to take a personalized approach. Personalization cuts through the noise. It creates a strong connection between the donor and your organization. Segmentation…
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How to Prepare Your Full-Color Print-Ready Files
Color is everything to your brand. It’s a big part of what makes your brand recognizable. It sends a message—professionalism, trust, and friendliness. It’s color that makes your materials stand out, and that’s why accurate, consistent color reproduction in print is essential. Key Takeaways: Understanding Color Systems for Print Have you ever opened a printed…
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How To Pick The Right Paper For Your Print Project: Weight, Coating And More… What Do The Numbers Mean?
Choosing the right paper for your print project can feel surprisingly overwhelming. With so many choices – like paper weight, paper thickness, coating, colors, brightness, and opacity – it’s hard to know where to start! First things first. Why paper? Paper is a sustainable, environmentally sound choice that can really make your brand stand out.…
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Creative Design Trends: Making Direct Mail Stand Out
A unique approach always gets attention. Nowhere is the need for creativity stronger than in the crowded world of marketing. If you want your piece to stand out in the mailbox, it must be notable and memorable. Today, it’s time to get creative. Let’s talk about direct mail creative design trends—it’s not all about flashy…
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Measuring Direct Mail Response Rates and ROI in a Data-Driven World
Direct mail has long been a go-to marketing method and has a track record of effectiveness. However, most marketers want hard evidence to support their chosen marketing channel. How do we effectively measure direct mail response rates and ROI? Let’s explore how today’s marketing technology can help you connect the dots to discover precisely how…
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Direct Mail is More Eco-Friendly Than You Think
When discussing the environmental impact of certain industries, paper and printing get a bad rap. Direct mail campaigns may bring images of junk mail piling up in recycling bins (or, worse, landfills). But here’s the truth—sustainable direct mail is a reality. Today’s campaigns are far more environmentally friendly than you might realize, especially when you…
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Integrating Digital and Direct Mail for a Cohesive Marketing Strategy
You may see a lot of articles out there comparing the merits of digital vs. direct mail. But the truth is that digital and direct mail are no longer two separate entities or strategies. They work best together in an integrated approach. The value of integrating digital with direct mail is that you can create…
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The Growth of E-Commerce & Changing Consumer Behavior
These days, we hear a lot about e-commerce, which is simply buying and selling things online. E-commerce includes shopping on websites, ordering food through apps, and paying for digital services. With everything readily accessible from a computer or handheld device, it’s no wonder that the rise of e-commerce is growing steadily. In 2023, global e-commerce…
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The ROI of Personalization in Print Marketing
In our last post, we discussed the growing demand for personalization in marketing and how innovations in the industry are rising to meet the need for customization. Today, we’ll explore the why. Why is personalized marketing so essential? Why does it work so well, and what’s its impact on engagement and ROI? The Power of…
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Effective Direct Mail Marketing: How We Make It Happen
Over the last few posts, we’ve explained what today’s direct mail personalization landscape looks like. We’ve reviewed why it’s so important to customize and personalize your campaigns for more effective outreach. Personalization and customization are critical in direct mail because they engage recipients and drive measurable results. Now we’re going to get to the how.…
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Digital Printing Innovations & Personalization
When you’re connecting with customers and potential customers in today’s world, it’s all about personalization. Whether the materials are digital, printed, or a combination of the two, customers click with a bespoke, curated experience. Fortunately, with the advancements in today’s digital printing world, it’s easy to reach customers in a more sophisticated, direct way. The…
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How Catalogs Should Fit into Your Marketing
Most of us remember the magic of getting catalogs in the mail—leafing through the pages and marking down the items you wanted to add to your wish list. Catalogs were full of potential and excitement. Well, today’s product catalogs still bring the magic! They can play a pivotal role in your comprehensive marketing mix. Catalogs…
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5 Considerations for a Stellar Outbound Marketing Strategy in 2025
2025 is nearly upon us, making it a great time to review your outbound marketing strategy. Much has changed over the last five years—with technology rapidly advancing in ways that directly impact consumer behaviors and expectations. The most effective ways to connect with potential buyers have evolved from the more traditional advertising approaches. At the…
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How to Create Retail POP Displays that Really Pop!
For retail stores, your point-of-purchase (POP) is your last moment to foster impulse purchases, drive sales, and remind customers of that “one more thing they need.” Long in play in retail spaces, today’s impactful retail point-of-purchase displays require strategic planning, creative design, and an understanding of consumer behavior. When done right, POP and floor displays…
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Reaching Less Digitally Engaged Voters with Direct Mail
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While digital outreach is essential for political campaigns, all voters aren’t equally engaged online. Older constituents, rural populations, and those who prefer traditional…
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How to Have Success Using Direct Mail for Education Admissions
If you’re marketing for an educational institution, you might not realize how “direct mail” can be an effective channel for admissions campaigns. Do potential parents and new students actually notice direct mail? The truth is that many folks, at any age, notice direct mail. When so many people, especially younger audiences, are constantly bombarded…
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Next Level Tech: Does Augmented Reality Fit Your Direct Mail Project?
Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game right in their home. With Augmented Reality options, you can create digital marketing pieces that make your next direct mail piece…
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6 Unique Ways to Measure Direct Mail Effectiveness (Including A Few You May Not Be Aware Of)
A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, how can you track results and evaluate which message resonates with your customers? Track Direct Mail Effectiveness with these Helpful Methods …
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Get these 6 Benefits of a Web-To-Print Storefront
In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly. What if there was a different print solution? Fortunately,…
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Stand Out and Grab Eyeballs with Creative Messaging and Design
You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. How Messaging Brings Your Value Proposition to Life The right messaging tells your audience who…
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Command Attention with Unique Dimensional Mailers
Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time…
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A strategic approach to building direct mail lists
Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…
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5 Clever ways to integrate direct mail with digital marketing
Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…
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Data development: How to use data to reach your target audience
High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert more of them into customers, donors, members, and students. Trying to do business without accurate and complete data is like shooting…
