direct mail
Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…
Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…
To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…
There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…
A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it “moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So the tactics you use to carry out your marketing campaigns need to…
If you’re a direct mail and e-mail marketer, and you worry about the possibility of your sales declining along with the current economic contraction, the key to maintaining sales growth may lie in the existing customers in your direct marketing mailing lists. According to a recent article in Response Magazine entitled Overcoming Economic Struggles by…