direct mail
The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is a great way to save on postage and benefit from the use of QR codes to get your customers to come…
Print is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting and highly personalized. It can reinforce your brand’s message, introduce new products or services and drive traffic to your website. From…
Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of mail in the U.S.: letter-size pieces, flat-size pieces and parcels. Make absolutely sure that your mail pieces meet all postal regulations…
You probably have been seeing more QR codes lately. These are two-dimensional codes (most often in black-and-white but sometimes in color) that you scan or snap with your smartphone. They usually take you to a website where you can access content, get discounts, watch videos, and experience a wide variety of marketing content right on…
IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand what IFS does, it’s easy to see that they are invested in working on direct mail pieces that work best for…
Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high cost of packaging goodbye” campaign was a huge success for Sharp Packaging and generated exceptional response rates. The campaign was designed…
With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes keeps growing, a well-crafted direct mail package is now far more likely to garner attention than before. While…
It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign worked and which didn’t. If you don’t know what is most effective, you don’t know how to improve campaigns down the…
Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…
Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…