direct mail

HR Benefits Administration case study

Making benefits administration easy for Froedtert Health

By Heritage Printing / August 1, 2023

Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire…

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How to use direct mail effectively

How to use direct mail effectively

By Heritage Printing / June 1, 2023

There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be able to reach any other way. For years, digital marketing has hogged the…

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Is Every Door Direct Mail (EDDM) right for your business

Is EDDM right for your business?

By Heritage Printing / September 13, 2022

What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business.  If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…

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Supercharge direct mail with video

Supercharge direct mail with video

By Heritage Printing / August 17, 2022

Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering.  The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…

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sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

By Heritage Printing / July 11, 2022

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers…

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How to use direct mail to change your customer experience

How to use direct mail to change your customer experience

By Heritage Printing / June 14, 2022

“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging?  Unfortunately, this makes it hard for your legitimate messages to break…

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How print rocks your brain

How print rocks your brain

By Heritage Printing / May 16, 2022

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…

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How to use multi-channel targeting in direct mail campaigns

How to use multi-channel targeting to improve the effectiveness of your direct mail campaigns

By Heritage Printing / April 14, 2022

Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and offline.  Using multiple channels to reach them, including print, email and digital ads, can help you significantly increase response rates, improve…

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Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

By Heritage Printing / March 16, 2022

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…

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3 Direct Mail Statistics You Cant Afford To Ignore

3 direct mail statistics you can’t afford to ignore

By Heritage Printing / January 4, 2022

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish.  But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…

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