Direct Mail

How print rocks your brain

How print rocks your brain

By Heritage Printing / May 16, 2022

Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…

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Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

By Heritage Printing / March 16, 2022

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…

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6 unique ways to measure direct mail effectiveness

(including a few you may not be aware of)

By Heritage Printing / February 1, 2022

Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a little planning and a touch of cleverness, but it CAN be done. Here are six unique ways you can measure your…

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3 Direct Mail Statistics You Cant Afford To Ignore

3 direct mail statistics you can’t afford to ignore

By Heritage Printing / January 4, 2022

During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish.  But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…

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EDDM: Affordable Local Direct Mail

Connect with your local customers – affordably

By Heritage Printing / September 8, 2020

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that. What is Every Door Direct Mail? EDDM enables you…

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Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

By Heritage Printing / February 3, 2020

When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.

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Forward Thinking Blog Direct Mail Calls To Action

How to improve your direct mail calls to action

By Heritage Printing / November 1, 2019

If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…

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Personalized Direct Mail For Fundraising

How personalized mailers can boost your fundraising efforts

By Heritage Printing / October 4, 2019

If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…

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Forward Thinking DemystifyDM 1200x628

Demystifying direct mail classifications

By Heritage Printing / May 2, 2019

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and when it’s best to use each one. We’ll…

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