Direct Mail
Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…
Read MoreDirect mail is highly regarded as a marketing tool for creating brand awareness. But have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…
Read MoreDuring the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish. But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…
Read MoreNow that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that. What is Every Door Direct Mail? EDDM enables you…
Read MoreWhen a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.
Read MoreIf your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…
Read MoreIf you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…
Read MoreOne of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and when it’s best to use each one. We’ll…
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