Dimensional Mailing
A unique approach always gets attention. Nowhere is the need for creativity stronger than in the crowded world of marketing. If you want your piece to stand out in the mailbox, it must be notable and memorable. Today, it’s time to get creative. Let’s talk about direct mail creative design trends—it’s not all about flashy…
Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time…
Imagine that you’ve just received a box in the mail. You slide a rectangular dimensional brochure out of the mailing box and discover it’s attractively branded with the name of a vendor you’re considering. The teaser copy on the cover invites you to open it. When you do so, a video screen immediately starts playing…
Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s…
Direct mail is highly regarded as a marketing tool for creating brand awareness. But have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…
As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing for attention, most marketing messages will get lost in the cacophony of advertising, content and promotion. How can you make your…
Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research done by the U.S. Postal Service, they actually love it: 77% of millennials…
If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and level up your direct marketing efforts. One of the…
Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as time-consuming and tedious… and they’re not far off. Stuffing envelopes and gathering…