success story

Testing – the Most Effective Tool for Database Marketing

By Robert Wendt / November 26, 2012

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…

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BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
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Want to get your next direct mailer opened?

By Robert Wendt / October 30, 2012

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…

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The Benefits Of Google + For Your Business

By Robert Wendt / August 9, 2012

Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package. Additionally, Google Plus has the added benefit of being able to integrate many of the Google…

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Content Marketing 101: How to Build Your Business with Content

By Robert Wendt / June 26, 2012

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…

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Benefit from Integrating your Marketing Communications

By Robert Wendt / June 5, 2012

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…

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Ways to Measure Marketing Effectiveness (Marketing ROI)

By Robert Wendt / May 2, 2012

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…

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5 techniques for an effective ‘call to action’

By Robert Wendt / March 13, 2012

Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…

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5 Reasons Print Is Making a Comeback in 2012

By Robert Wendt / February 28, 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift        Studies show…

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A Variable Data Printing Story – IFS

By Robert Wendt / May 5, 2011

IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand what IFS does, it’s easy to see that they are invested in working on direct mail pieces that work best for…

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