choosing the right strategy
Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings. You know what I’m referring to: the statement that sends shivers down the spines of all marketers. What…
Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…
Lots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature,…
Trying to keep your direct mail costs down this year? There are three basic design methods to reduce mail volume and maximize postage discounts. But first, the basics. There are three basic shapes of mail in the U.S.: letter-size pieces, flat-size pieces and parcels. Make absolutely sure that your mail pieces meet all postal regulations…
Heritage will be presenting a seminar “Choosing the right strategy to grow your business!” at the BizTimes Expo May 11th. Marketing choices are greater than ever and finding the right marketing mix is critical. This seminar will look at Print, Web, eMarketing, and Social Media to shed some light into what the right mix is…