choosing the right strategy

Testing – the Most Effective Tool for Database Marketing

By Robert Wendt / November 26, 2012

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…

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BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
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Want to get your next direct mailer opened?

By Robert Wendt / October 30, 2012

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…

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The Benefits Of Google + For Your Business

By Robert Wendt / August 9, 2012

Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package. Additionally, Google Plus has the added benefit of being able to integrate many of the Google…

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Intelligent Mail Barcodes – Great Benefits for Marketers

By Robert Wendt / July 23, 2012

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS. The IMB, which is replacing the POSTNET barcode, is already a great benefit for marketers using it. If you haven’t adopted the new IMB, now is the time. Here are a few reasons why……

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Content Marketing 101: How to Build Your Business with Content

By Robert Wendt / June 26, 2012

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…

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Benefit from Integrating your Marketing Communications

By Robert Wendt / June 5, 2012

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…

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Three Key Ingredients to Effective Direct Mail

By Robert Wendt / May 21, 2012

To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…

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Ways to Measure Marketing Effectiveness (Marketing ROI)

By Robert Wendt / May 2, 2012

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…

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Direct Mail Makes an Impact on Generation Y

By Robert Wendt / April 11, 2012

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as Millennials — is widely thought to rival the Baby…

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