Heritage Printing
How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.
When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.
Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…
Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing, which enables organizations to make the most of print-on-demand. Here’s what that means: They can print…
If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your audience the action you want them to take.…
If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…
Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research done by the U.S. Postal Service, they actually love it: 77% of millennials…
If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and level up your direct marketing efforts. One of the…
Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem: Your mailing list sucks. This happens more often than you may realize. When you…
Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to detail. But mistakes – such as typographical or grammatical errors or botched images and bleeds – reflect poorly on your company’s…