Integrated Print

New Year, New Game Plan | Embrace the Power of Print in 2014

By Tina Deprez / December 24, 2013

A new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales, and taking your business to the next level. And let the POWER of PRINT take you there!…

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How PURLs Improve Your Response Rates

By Robert Wendt / June 4, 2013

Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…

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Take Advantage of Trends in Interactive Print

By Robert Wendt / February 14, 2013

As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these consumers. Personalized URLs (PURLs) send customers to a website customized specifically for them. This increases response rates and engagement, creating a stronger impression of your…

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2013 Barcoding Changes You Need on Your Radar

By Robert Wendt / February 1, 2013

Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM) barcode. There are 2 choices of IM barcodes to use to qualify for automation discounts: A “basic” IM barcode (not requiring unique barcodes) A…

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Benefit from Integrating your Marketing Communications

By Robert Wendt / June 5, 2012

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…

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Why You Should Integrate Your Marketing Data?

By Robert Wendt / February 14, 2012

A good online marketing strategy has many different components. But the internet is a fast paced and ever-morphing place. Like Ferris Bueller said, it “moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” So the tactics you use to carry out your marketing campaigns need to…

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Great Seminar on Cross Media Marketing

By Robert Wendt / April 28, 2011

Heritage will be presenting a seminar “Choosing the right strategy to grow your business!” at the BizTimes Expo May 11th. Marketing choices are greater than ever and finding the right marketing mix is critical. This seminar will look at Print, Web, eMarketing, and Social Media to shed some light into what the right mix is…

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