Heritage Printing
Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and offline. Using multiple channels to reach them, including print, email and digital ads, can help you significantly increase response rates, improve…
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Direct mail is highly regarded as a marketing tool for creating brand awareness. But have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…
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Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a little planning and a touch of cleverness, but it CAN be done. Here are six unique ways you can measure your…
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During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish. But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…
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Is your marketing investment making or costing you money? Taking a more rigorous and strategic approach to your marketing data can give you a clearer picture of its impact and increase your odds of success. Many organizations are awash in a sea of marketing data, and struggle to make sense of it. 87% of marketers…
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If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, it’s like you’re shooting in the dark, hoping to hit a target you can’t even see. To get your marketing messages…
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You can develop the best marketing plan. You may have excellent audience data. But if you don’t have the right creative messaging and design, it won’t attract the audience you’re trying so hard to influence and persuade to take action. Wondering how to make your messages grab eyeballs and command attention? Today we explore the…
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High-quality data is critical to the success of your organization. It enables you to target, reach and influence your ideal prospects with laser-like accuracy. It empowers you to convert more of them into customers, donors, members and students. Trying to do business without accurate and complete data is like shooting darts blindfolded. You may get…
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Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience. But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…
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How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve incorporated strong branding that captures your identity. You’ve created a clear and compelling call to action. Now you need to deliver the perfect…
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