print ROI

How PURLs Improve Your Response Rates

By Robert Wendt / June 4, 2013

Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…

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