buyer persona
Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience. But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…
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What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and compelling form to help you win more business? A value proposition compellingly defines the key reason why your company is the…
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