Testing – the Most Effective Tool for Database Marketing

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each...

Want to get your next direct mailer opened?

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an...

The Benefits Of Google + For Your Business

Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package. Additionally, Google Plus...