Open Sesame

One challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct mailers, the challenge is getting recipients to tear open the envelope or...

Three Rules of Direct Marketing – Plus a Fourth

Marketing as having two foundation stones. The first is brand marketing: developing strategies and messages that build value for our product or service by influencing the way people think and feel about them. The second foundation stone occurs when we ask for the...